Opinion
The centre cannot hold, so learn to let go? By Barry Dudley, partner, Green Square
Back in the summer, Q magazine closed. If you’re of a certain age, or have more than just a passing interest in music, you’ll remember Q in its pomp....
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Can the consultant conquer creative? What Ogilvy can expect from new boss Andy Main. Tony Walford writes in The Drum
Advertising is, they say, a people business: Saatchi & Saatchi; J Walter Thompson; Ogilvy & Mather; Abbot Mead Vickers; Doyle, Dane Bernbach. Historically it was all about the name(s)...
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Why every agency is going to need an ‘ology’ Barry Dudley writes in The Drum
Pre-lockdown there was already a strong case for companies to lead their strategy with digital and tech-driven activity, and the Covid-19 pandemic has only served to accelerate this. Green...
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Could necessity be the mother of all reinvention? Barry Dudley writes in The Drum
Who’d be in retail right now? While online vendors such as Amazon prosper (at the time of writing, the company is making $10,000 worth of sales a second), times...
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Brands behaving badly… spells doom. Tony Walford writes in The Drum
As the world faces its gravest crisis since the second world war and the Great Depression, it is inevitable that our attention will focus on behaviour – of all...
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‘Do not procrastinate’: practical advice for agencies during the coronavirus outbreak. Tony Walford writes in The Drum
There is no need to write an introduction explaining why I’ve pulled together this piece with my team at Green Square. What we have done is gather our thoughts...
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‘It’s rather sad’ – M&C Saatchi exodus leaves more questions than answers, Tony Walford quoted in The Drum
What’s next for beleaguered M&C Saatchi is the question now being asked after the resignation of the agency’s co-founder and three fellow directors in a shock move many have...
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Why M&C Saatchi can still be optimistic despite its accounting woes, Tony Walford writes in The Drum
One of the biggest talking points in our industry over the past few months has been what might colloquially be termed a “cock-up in the accounts department” over at...
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The new golden age of marketing in the Netherlands Tony Walford writes in The Drum
In 2017 I gave a talk in Amsterdam in conjunction with The Drum titled ‘First Up Best Dressed – A Hothouse of Creative Talent‘. The talk looked at the...
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Expect more agency acquisitions as consultancies battle to keep up with each other: Tony Walford writes in The Drum
One of the big stories in the marcomms industry over the past few years has been the rise of the consultancies – PwC, Accenture, Deloitte, Ernst & Young, Grant...
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