Opinion

“Alexa? What does the growth of Voice Recognition Software mean for the marcomms industry?”

The huge success of Amazon’s Alexa device, and the growth of voice recognition software (VRS) in general, throws up a number of very interesting conundrums for the marcomms industry...

Read more

Why one newspaper’s reporting could change the face of digital media

Proper investigative journalism is, in these straitened times for newspaper publishers, sadly something of a rarity at the moment. There have been examples in recent times – The Guardian’s...

Read more

Why internal mergers may be as important as external ones

An interesting mergers trend has been making itself felt in the marcomms industry over the past few weeks. Not mergers between agencies, though – but within them. Only last...

Read more

In the battle between ‘old media’ and digital, the oldies aren’t beaten just ye

Over the past few weeks, I (and, I suspect, a lot of other people) have been thinking about news. Not just the news, but news. Ever since last year,...

Read more

Well, that wasn’t so surprising, was it?

I’m talking about yesterday’s announcement that Arthur Sadoun is to succeed Maurice Lévy as chairman and chief executive of Publicis Groupe. While speculation as to who would succeed the...

Read more

Green Square comment as UK ad industry greets Theresa May’s Brexit plan

The Drum reports UK ad industry greets Theresa May’s Brexit plan with bated breath. Prime minister Theresa May’s much-anticipated reveal of a “bold and ambitious” Brexit from the European...

Read more

Tony Walford’s industry comment in The Drum – Omnicom’s TBWA eyes potential stake in Lucky Generals

Omnicom’s TBWA is poised to take a stake in independent agency Lucky Generals in a deal that could be announced as early as next week, The Drum has learned...

Read more

Murdoch: Tales of the unexpected

If there’s anyone in the media industry who is guaranteed to spring a surprise, it’s Rupert Murdoch. And he certainly did that when he announced (through his 21st Century...

Read more

Accenture buying Karmarma: The deal that symbolises where marketing is heading?

At the start of this year, we flagged Karmarama as one of the last independent agencies of scale left in the UK. We also said that it was unlikely...

Read more

SapientRazorfish: What’s in a name change and a restructure? Quite a lot, actually

There was an interesting piece of news last week. Global network Publicis merged two of its biggest digital agencies, Razorfish and SapientNitro, to create SapientRazorfish. We’ll come back to...

Read more