Opinion

Talk to someone outside of our industry – a ‘lay person’, if you like – about marcomms, and it’s highly unlikely that you’ll need to explain to them what...

‘Mergers and acquisitions’ is a term which numerous business owners will be familiar with. Although the majority of agency owners are adept with the concept of building an agency...

We’re not yet out of January and already $10bn worth of media business is under review, according to the estimates of marketing consultants ID Comms. This week alone The...

Back in late 2008/early 2009, there was a good deal of optimism in America and much of the developed world; surprising really, given that we’d just suffered the worst...

It’s pretty much a given that we now live in a digital age: our consumption – including consumption of marketing messages, music, movies, software – is driven by the...

A very interesting analyst report was published recently that could – if its predictions come to be – have profound repercussions for the marketing services industry. Surprisingly, the report...

Tony Walford, Partner at Green Square, was delighted to comment in The Drum on Friday. WPP’s shock move to consolidate five of its leading branding businesses into one new...

Hacks are becoming increasingly big – and common news these days. Scarcely a month goes by without another major corporation being hacked, whether it’s for financial gain, political or...

As negotiations over the UK’s departure from the European Union inch closer to officially starting, agency M&A advisers Green Square invited a selection of agency leaders with offices across...

Two media dynasties. One selling, one wants to buy. The reasons for them doing so are broadly similar (consolidation and the ability to compete in global markets – of...