Opinion
P&G’s radical agency says more about Pritchard’s power than the future of advertising; The Drum quotes Tony Walford
WPP may have spent recent months promising to transform the agency model but it is the world’s biggest advertiser – rather than the world’s biggest advertising supplier – that...
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The power of just one: how simplification may be paying off for one holding group
What do you do if your industry is, if not in crisis, facing a period of unprecedented disruption and uncertain growth prospects? You need to sit down and make...
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Boom time for the events sector, Andrew White, MD of marketing communications agency Triggerfish quotes Green Square
Andrew White, MD of marketing communications agency Triggerfish, fills us in on how the events sector is finally being recognised as part of the marketing mix – and how...
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Blockchain: the answer to programmatic advertising’s woes
Following on from our article on media’s perfect storm, we’ve been asked by a couple of clients what we think about blockchain. Is it the answer to the...
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The perfect storm that’s blowing up in media
Talk to someone outside of our industry – a ‘lay person’, if you like – about marcomms, and it’s highly unlikely that you’ll need to explain to them what...
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Beyond agency acquisition: the insiders’ post-sale views – a roundtable discussion with Green Square and The Drum
‘Mergers and acquisitions’ is a term which numerous business owners will be familiar with. Although the majority of agency owners are adept with the concept of building an agency...
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Agencies begin to feel the pinch as advertisers review accounts in droves; read Tony Walford’s comment in The Drum
We’re not yet out of January and already $10bn worth of media business is under review, according to the estimates of marketing consultants ID Comms. This week alone The...
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Despite Trump, Iran remains an exciting proposition for the marcomms industry
Back in late 2008/early 2009, there was a good deal of optimism in America and much of the developed world; surprising really, given that we’d just suffered the worst...
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The Telegraph – SME Masterclass: How to deal with difficult customers. Tony Walford interviewed by The Telegraph
All customers are not created equal and sometimes they can be more trouble than they are worth. Here’s how to deal with the difficult ones: 1. Decide what the...
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