Opinion
Can a rare new marcomms startup upstage the status quo or will it be left tinkering at the margins?
“Whatever happened to all the startups?” somebody asked me the other day. It wasn’t an entirely flippant question, and it got me thinking – there hasn’t been too much...
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What makes an ideal purchase? The secret behind successful marketing M&A deals
As someone who works for a business that puts firms wanting to realise value in touch with firms looking to acquire, and which then helps to facilitate the deal,...
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Green Square launches Tarot-themed ad campaign created by Hometown
Merger and acquisition advisers Green Square has launched a new ad campaign, created by London advertising agency Hometown. Positioned to stand-out in the “pretty serious” world of professional services...
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Mail’s interest in Yahoo isn’t so odd – it demonstrates huge Stateside ambition
As M&A rumours go, it was a pretty bizarre one. I’m talking, of course, about the past week’s rumours that the Daily Mail was going to buy Yahoo (well,...
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Twitter will still be here in 10 years – but in whose hands?
Where does the time go? I ask because I was staggered to learn that Twitter is 10 years old. First of all, those 10 years have just flown by....
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For a vision of the future of marcomms, consult the consultants
We’ve written many times in the past about the challenges the big consulting and accountancy groups – KPMG, Deloitte, PwC, Grant Thornton, McKinsey et al – pose to the...
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The new face of retail: Behind Cheil Worldwide’s focus on this ‘highly fashionable’ channel
Cheil Worldwide, the South Korean marketing services group which is part of the mighty Samsung empire, posted some interesting news last week – that it was consolidating its entire...
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If the newspaper business is doomed, why is Johnston Press paying £24m for the i?
Whether you read, or were a fan of, the publication in question or not, the closure of a national newspaper is always an event, and a cause for reflection....
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Apple needs to think different – and open its wallet
Apple has been the world’s most valuable company (at least measured by its market cap, if not sales) for so long now that it’s easy to forget that it...
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Publicis deserves credit for looking forward, not back, on its 90th birthday
We tend to think of advertising and marketing as very modern businesses – especially when we think of channels such as digital, mobile and eCRM. But the truth is,...
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