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New Commercial Arts founders show value of a clear agency proposition with WPP deal. Barry Dudley writes in The Drum

Green Square’s Barry Dudley analyses how Adam&Eve co-founders James Murphy and David Golding have done it again as they sell NCA to WPP. On February 11, 2020, three people...

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Dentsu figures show signs of recovery as revenue grows in light of Asian market unrest. Barry Dudley writes in The Drum

Marginal organic growth in Dentsu’s H2 results masks a business that may just be regaining some momentum, suggests Green Square’s Barry Dudley as he looks at the Japanese holding...

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Does WPP’s Q2 results point to a China crisis while Stagwell remains bullish? Barry Dudley writes in The Drum

The latest financial updates again show the full range of fortunes being experienced across the major marketing groups, as Green Square’s Barry Dudley explains. On today’s WPP results call,...

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Flat figures show that IPG and Havas continue to tread water in Q2 results. Barry Dudley writes in The Drum

Holding company results have been coming thick and fast – some good, most not so. Green Square’s Barry Dudley analyzes the latest results from IPG and Havas. After some...

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Publicis boss Arthur Sadoun on beating growth expectations despite global volatility. Barry Dudley shares insights in The Drum

The bullish holding company chief tells The Drum why he’s confident its model can withstand outside economic and political “pressures” and deliver better-than-expected growth this year. “Against all odds”...

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Omnicom’s Q2 results bolstered by key acquisitions and growth in media & ads. Barry Dudley quoted in The Drum

The advertising giant reported better-than-expected profits and revenues, reflecting a trend of increasing brand spend – despite high inflation – across the industry. Omnicom Group, the world’s second-largest advertising...

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Celebrate Excellence: The 2024 Communique Awards

The 2024 Communique Awards, the flagship annual event for the health and medical communications industry, took place on July 4th. This prestigious occasion brought together the brightest agencies and most...

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Consolidation in healthcare marketing. Tony Walford writes in PM Live

We’re very pleased to be sponsoring the “Excellence in Pro Bono Working” award at tomorrow’s Communiqué Awards with Passion Partnership. In May’s edition of PM Live, Tony Walford shares...

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Health marketing M&A in good shape with 28 notable deals completed. Tony Walford writes in The Drum

As part of The Drum’s Health & Pharma Focus, Green Square’s Tony Walford analyses mergers and acquisitions in the sector and looks at what is driving investor interest. Given...

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Why Stagwell’s acquisition of Latin America agency Pros makes sense. Tony Walford writes in The Drum

Stagwell’s latest agency acquisition is Pros in Brazil, its first in the potentially lucrative Latin America market. With the deals coming thick and fast, Green Square founder, Tony Walford,...

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