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Do the first large marketing M&A moves of 2025 indicate a trend for the year? Tony Walford writes in The Drum
From Getty acquiring Shutterstock to Bauer buying Clear Channel and Publicis bringing together Leo Burnett Global and Publicis Worldwide, it’s been a busy start to the year for M&A....
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Unlimited Potential – The Agency Group Thriving Under Accenture Song. Tony Walford Comments In Creative Salon
Discussing the evolution of the business since its merging with the global consultancy, chief executive Chris Mellish outlines why Unlimited is only just getting started. UNLIMITED is riding the...
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Strap in – 2025 is expected to deliver an M&A ramp up and here’s why. Tony Walford writes in The Drum
2024 was bookended by two Omnicom deals – Flywheel in January and Interpublic in December – which got us all excited. Green Square’s Tony Walford explains why he expects...
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Could brands like BBDO, FCB, McCann & TBWA take a backseat in the new Omnicom? Barry Dudley writes in The Drum
As the global ad industry adjusts to there now being five global advertising holding companies instead of six, Green Square’s Barry Dudley asks what the absence of words such...
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How dogged determination finally made Publicis the world’s largest ad group. Tony Walford writes in The Drum
Publicis ends 2024 on a high as it becomes the largest holding company in the world for the first time in its history. Green Square’s Tony Walford analyzes why...
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Dentsu’s strong H1 falls flat in Q3, but there are some interesting things coming in 2025. Barry Dudley writes in The Drum
The numbers were looking good for the agency network halfway through 2024, but has it managed to keep momentum moving in the right direction? Our number-cruncher, Barry Dudley of...
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As S4 and Stagwell mull impact of Trump’s return they show contrasting fortunes for Q3. Barry Dudley writes in The Drum
One is in high spirits thanks to accelerating growth. The other has seen its share price tumble to a record low. As Stagwell and S4 post their Q3 results,...
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While Reeves’s Halloween budget wasn’t as bad as expected, it’s not good news for agencies. Tony Walford writes in The Drum
The UK has been waiting 14 years for a Labour budget and, as expected, a rise in employers’ national insurance has stolen many of the headlines, but there was...
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As budgets stagnate, Omnicom, Publicis, IPG, Havas and WPP deliver mixed results in Q3. Barry Dudley writes in The Drum
With Halloween just around the corner and the IPA’s latest Bellwether talking of ‘stagnating’ marketing budgets in the UK, a fearless Barry Dudley of Green Square looks at Omnicom,...
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Food for thought around your agency reinvention. Barry Dudley writes in The Drum
There have been a lot of headlines recently around agency reorganizations – think Omnicom, Monks, Deloitte and IPG. Green Square’s Barry Dudley raises some questions that, as we approach...
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