Latest News
Why the writing was on the wall for Mark Read at WPP. Tony Walford quoted in The Drum
Speculation over the CEO’s future had become an unwanted distraction at a time when the holding company is trying to rebuild around AI and its WPP Media proposition. As...
Read more
“Own Something or Own Nothing” – M&A Is Reshaping the Creative Industries. Tony Walford speaking at Cannes Lions
Our partner Tony Walford is delighted to be speaking with HaysMac at Cannes on their panel discussing the changing landscape in M&A across the creative and tech industries. It’s...
Read more
This is the year of the indie agency. And 2026 will be the year of outstanding creativity. Tony Walford writes in The Drum
Holding company restructures and redundancies are producing a new wave of indie agencies. It’s only a matter of time until they herald a new era of creativity, says Green...
Read more
Green Square advises Amplify on its acquisition by Common Interest
We are proud to have advised Amplify, a global creative agency specialising in brand experience, entertainment and culture, on its sale to Common Interest. With over 200 people and...
Read more
S4 Capital at a crossroads: stability, struggles and strategic speculation. Tony Walford writes in The Drum
Will S4 Capital sell to a holding company competitor, go down the increasingly popular private equity route or just sit tight? Green Square’s Tony Walford looks at what the...
Read more
Where WPP goes next after annus horribilis and flat (at best) 2025 revenue predictions. Tony Walford writes in The Drum
Green Square’s Tony Walford examines where things went wrong after the holding company’s 2024 results sent shares sliding. 2024 was something of an annus horribilis for WPP and Mark...
Read more
R/GA going indie in PE deal is a sign of the times amid holding company shakeout. Barry Dudley writes in The Drum
R/GA has become an independent agency again after 23 years under IPG management. With backing from private equity firm Truelink, it plans to create a new model. Green Square’s...
Read more
Will Technicolor’s demise be the start of a brave new world for creative production? Nick Berry writes in The Drum
The ad industry is reeling from the collapse of the visual effects giant and its advertising arm The Mill. Green Square partner Nick Berry examines how production is changing...
Read more
Will its new three-year management plan be enough for Dentsu to regain competitiveness? Barry Dudley writes in The Drum
After a thumping $1.38bn goodwill write-off, the Japanese holding company presented a frank three-year plan to rebuild its international business. Green Square partner Barry Dudley assesses its chances of...
Read more
How IPG weathered the storm of a tough 2024. Barry Dudley writes in The Drum
While all eyes are on its impending merger with Omnicom, IPG is still its own business – for now. Barry Dudley delves into its 2024 results to find out...
Read more