Opinion

“What big pockets you have, Mr Sunak!” A summary of potential UK Capital Gains Tax changes by Tony Walford, partner Green Square

Clearly the cost of the pandemic has been enormous and at some point it will have to be paid for. The most likely source of funds will be higher...

Read more

The centre cannot hold, so learn to let go? By Barry Dudley, partner, Green Square

Back in the summer, Q magazine closed. If you’re of a certain age, or have more than just a passing interest in music, you’ll remember Q in its pomp....

Read more

Can the consultant conquer creative? What Ogilvy can expect from new boss Andy Main. Tony Walford writes in The Drum

Advertising is, they say, a people business: Saatchi & Saatchi; J Walter Thompson; Ogilvy & Mather; Abbot Mead Vickers; Doyle, Dane Bernbach. Historically it was all about the name(s)...

Read more

Why every agency is going to need an ‘ology’ Barry Dudley writes in The Drum

Pre-lockdown there was already a strong case for companies to lead their strategy with digital and tech-driven activity, and the Covid-19 pandemic has only served to accelerate this. Green...

Read more

Could necessity be the mother of all reinvention? Barry Dudley writes in The Drum

Who’d be in retail right now? While online vendors such as Amazon prosper (at the time of writing, the company is making $10,000 worth of sales a second), times...

Read more

Brands behaving badly… spells doom. Tony Walford writes in The Drum

As the world faces its gravest crisis since the second world war and the Great Depression, it is inevitable that our attention will focus on behaviour – of all...

Read more

‘Do not procrastinate’: practical advice for agencies during the coronavirus outbreak. Tony Walford writes in The Drum

There is no need to write an introduction explaining why I’ve pulled together this piece with my team at Green Square. What we have done is gather our thoughts...

Read more

‘It’s rather sad’ – M&C Saatchi exodus leaves more questions than answers, Tony Walford quoted in The Drum

What’s next for beleaguered M&C Saatchi is the question now being asked after the resignation of the agency’s co-founder and three fellow directors in a shock move many have...

Read more

Why M&C Saatchi can still be optimistic despite its accounting woes, Tony Walford writes in The Drum

One of the biggest talking points in our industry over the past few months has been what might colloquially be termed a “cock-up in the accounts department” over at...

Read more

The new golden age of marketing in the Netherlands Tony Walford writes in The Drum

In 2017 I gave a talk in Amsterdam in conjunction with The Drum titled ‘First Up Best Dressed – A Hothouse of Creative Talent‘. The talk looked at the...

Read more