Opinion
Why smaller agencies are driving today’s marcomms M&A market. Tony Walford writes in The Drum
Tony Walford argues that while the largest agency deals may dominate the headlines, it is smaller firms that are generating the greatest volume, competition and momentum in today’s marcomms...
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The Drum sits down with Jay Richards for a unique first day on the job at Web Summit Qatar 2026. Tony Walford’s prediction quoted in The Drum’s coverage
Just last week, Tony Walford, a partner at finance and M&A advisory firm Green Square Associates, told The Drum that “this year will certainly be the year of the...
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Watch The Drum Predictions 2026 – The Shape of Agencies to Come Panel featuring Tony Walford
Watch Green Square partner Tony Walford share his perspective on The Shape of Agencies to Come for The Drum Predictions 2026. As holding companies invest heavily in AI, streamline...
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WPP is out of the FTSE 100. The M&S playbook might show how it can get back in. Barry Dudley writes in The Drum
WPP’s annus horribilis is ending with another blow – it’s been relegated from the FTSE 100. Green Square’s Barry Dudley draws an unlikely parallel to the comeback story of...
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Can Cindy Rose’s candor cut through WPP investors’ concerns? Barry Dudley writes in The Drum
After weeks on a listening tour, Cindy Rose met investors for the first time as CEO with a stinging set of Q3 results, but also a notably steady hand....
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The state of the creative production industry 6 months on from the collapse of Technicolor. Nick Berry writes in The Drum
Green Square’s Nick Berry explores a creative production sector at a crossroads: legacy giants collapsing under their own weight while independents surge ahead. The question now is whether a...
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Havas and Horizon’s global gambit: a strategic masterstroke or market mirage? Barry Dudley writes in The Drum
Barry Dudley examines whether the launch of Horizon Global – a joint venture between Havas and Horizon Media Holdings, bringing together $20bn in combined billings and billed as the...
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S4 confirms MSQ merger talks – here’s why a deal could tempt both parties. Barry Dudley writes in The Drum
Barry Dudley of Green Square dissects the fledgling talks between S4 Capital and MSQ Partners, exploring strategic fit, the market forces driving the potential deal and what it could...
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Why the writing was on the wall for Mark Read at WPP. Tony Walford quoted in The Drum
Speculation over the CEO’s future had become an unwanted distraction at a time when the holding company is trying to rebuild around AI and its WPP Media proposition. As...
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This is the year of the indie agency. And 2026 will be the year of outstanding creativity. Tony Walford writes in The Drum
Holding company restructures and redundancies are producing a new wave of indie agencies. It’s only a matter of time until they herald a new era of creativity, says Green...
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