Opinion

Why M&C Saatchi can still be optimistic despite its accounting woes, Tony Walford writes in The Drum

One of the biggest talking points in our industry over the past few months has been what might colloquially be termed a “cock-up in the accounts department” over at...

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The new golden age of marketing in the Netherlands Tony Walford writes in The Drum

In 2017 I gave a talk in Amsterdam in conjunction with The Drum titled ‘First Up Best Dressed – A Hothouse of Creative Talent‘. The talk looked at the...

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Mini management consultancies: marketing’s next hot startups? Barry Dudley writes in The Drum

Much has been made over the past few years of the threat posed to traditional ad and marcomms agencies by the management consultancies. This was especially true when Karmarama,...

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Ad agencies fade from view as Mark Read’s blueprint for WPP takes shape: Tony Walford comments in The Drum

Mark Read promised “decisive action” to revive WPP and his latest intervention – merging 154-year-old ad agency JWT with digital goliath Wunderman – does not disappoint. Not only does...

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What’s in Sorrell’s playbook with S4 Capital?

You can’t keep Sir Martin Sorrell down, or out of the news. Shares in Sir Martin’s new venture, S4 Capital Group, were last week re-admitted to the London Stock...

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WPP confirms Mark Read as new chief executive: The Drum quotes Barry Dudley of Green Square

WPP has named Mark Read as its chief executive after a period as joint chief operating officer, succeeding Sir Martin Sorrell who departed in April. Read, who held the...

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Enjoy listening to Tony Walford’s insightful podcast Planning for Exit. The latest episode in a series from Small Spark Theory.

Run your agency as if you are about to sell it tomorrow. Tony shares key insights about the importance of setting objectives for growth that in turn, guide the...

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Omnicom goes all in on data – but will it be enough to calm nervous investors?

The headlines over the past few months have been so dominated by WPP and Publicis that it’s almost easy to forget that other holding groups exist. Not least Omnicom,...

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Netherlands Marcoms M&A industry expert Tony Walford comments: WPP believed to be challenging former boss Sorrell for acquisition target MediaMonks

Sir Martin Sorrell’s former employer, WPP, is understood to be trying to beat him to the race to acquire MediaMonks. Earlier today the Dutch digital production firm emerged as...

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Reaction to Sir Martin Sorrell’s return with S4 Capital: Tony Walford comments in The Drum

As expected, Sir Martin Sorrell will return to the industry, although perhaps most people didn’t expect him to do so quite so quickly, less than two months after exiting...

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