Opinion

Why M&C Saatchi can still be optimistic despite its accounting woes, Tony Walford writes in The Drum

One of the biggest talking points in our industry over the past few months has been what might colloquially be termed a “cock-up in the accounts department” over at...

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The new golden age of marketing in the Netherlands Tony Walford writes in The Drum

In 2017 I gave a talk in Amsterdam in conjunction with The Drum titled ‘First Up Best Dressed – A Hothouse of Creative Talent‘. The talk looked at the...

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Expect more agency acquisitions as consultancies battle to keep up with each other: Tony Walford writes in The Drum

One of the big stories in the marcomms industry over the past few years has been the rise of the consultancies – PwC, Accenture, Deloitte, Ernst & Young, Grant...

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How to make your agency fit for acquisition: Barry Dudley writes in The Drum

As a Chelsea fan, the recent Carabao Cup final was one to forget – the first shot on target wasn’t until the 43rd minute, 0 – 0 after full...

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Mini management consultancies: marketing’s next hot startups? Barry Dudley writes in The Drum

Much has been made over the past few years of the threat posed to traditional ad and marcomms agencies by the management consultancies. This was especially true when Karmarama,...

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Ad agencies fade from view as Mark Read’s blueprint for WPP takes shape: Tony Walford comments in The Drum

Mark Read promised “decisive action” to revive WPP and his latest intervention – merging 154-year-old ad agency JWT with digital goliath Wunderman – does not disappoint. Not only does...

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What’s in Sorrell’s playbook with S4 Capital?

You can’t keep Sir Martin Sorrell down, or out of the news. Shares in Sir Martin’s new venture, S4 Capital Group, were last week re-admitted to the London Stock...

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WPP confirms Mark Read as new chief executive: The Drum quotes Barry Dudley of Green Square

WPP has named Mark Read as its chief executive after a period as joint chief operating officer, succeeding Sir Martin Sorrell who departed in April. Read, who held the...

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Enjoy listening to Tony Walford’s insightful podcast Planning for Exit. The latest episode in a series from Small Spark Theory.

Run your agency as if you are about to sell it tomorrow. Tony shares key insights about the importance of setting objectives for growth that in turn, guide the...

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Omnicom goes all in on data – but will it be enough to calm nervous investors?

The headlines over the past few months have been so dominated by WPP and Publicis that it’s almost easy to forget that other holding groups exist. Not least Omnicom,...

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