Opinion

Could necessity be the mother of all reinvention? Barry Dudley writes in The Drum

Who’d be in retail right now? While online vendors such as Amazon prosper (at the time of writing, the company is making $10,000 worth of sales a second), times...

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Brands behaving badly… spells doom. Tony Walford writes in The Drum

As the world faces its gravest crisis since the second world war and the Great Depression, it is inevitable that our attention will focus on behaviour – of all...

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‘Do not procrastinate’: practical advice for agencies during the coronavirus outbreak. Tony Walford writes in The Drum

There is no need to write an introduction explaining why I’ve pulled together this piece with my team at Green Square. What we have done is gather our thoughts...

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‘It’s rather sad’ – M&C Saatchi exodus leaves more questions than answers, Tony Walford quoted in The Drum

What’s next for beleaguered M&C Saatchi is the question now being asked after the resignation of the agency’s co-founder and three fellow directors in a shock move many have...

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Why M&C Saatchi can still be optimistic despite its accounting woes, Tony Walford writes in The Drum

One of the biggest talking points in our industry over the past few months has been what might colloquially be termed a “cock-up in the accounts department” over at...

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The new golden age of marketing in the Netherlands Tony Walford writes in The Drum

In 2017 I gave a talk in Amsterdam in conjunction with The Drum titled ‘First Up Best Dressed – A Hothouse of Creative Talent‘. The talk looked at the...

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Expect more agency acquisitions as consultancies battle to keep up with each other: Tony Walford writes in The Drum

One of the big stories in the marcomms industry over the past few years has been the rise of the consultancies – PwC, Accenture, Deloitte, Ernst & Young, Grant...

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How to make your agency fit for acquisition: Barry Dudley writes in The Drum

As a Chelsea fan, the recent Carabao Cup final was one to forget – the first shot on target wasn’t until the 43rd minute, 0 – 0 after full...

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Mini management consultancies: marketing’s next hot startups? Barry Dudley writes in The Drum

Much has been made over the past few years of the threat posed to traditional ad and marcomms agencies by the management consultancies. This was especially true when Karmarama,...

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Ad agencies fade from view as Mark Read’s blueprint for WPP takes shape: Tony Walford comments in The Drum

Mark Read promised “decisive action” to revive WPP and his latest intervention – merging 154-year-old ad agency JWT with digital goliath Wunderman – does not disappoint. Not only does...

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