Opinion

After weeks on a listening tour, Cindy Rose met investors for the first time as CEO with a stinging set of Q3 results, but also a notably steady hand....

Green Square’s Nick Berry explores a creative production sector at a crossroads: legacy giants collapsing under their own weight while independents surge ahead. The question now is whether a...

Barry Dudley examines whether the launch of Horizon Global – a joint venture between Havas and Horizon Media Holdings, bringing together $20bn in combined billings and billed as the...

Barry Dudley of Green Square dissects the fledgling talks between S4 Capital and MSQ Partners, exploring strategic fit, the market forces driving the potential deal and what it could...

Speculation over the CEO’s future had become an unwanted distraction at a time when the holding company is trying to rebuild around AI and its WPP Media proposition. As...

Holding company restructures and redundancies are producing a new wave of indie agencies. It’s only a matter of time until they herald a new era of creativity, says Green...

Will S4 Capital sell to a holding company competitor, go down the increasingly popular private equity route or just sit tight? Green Square’s Tony Walford looks at what the...

Green Square’s Tony Walford examines where things went wrong after the holding company’s 2024 results sent shares sliding. 2024 was something of an annus horribilis for WPP and Mark...

R/GA has become an independent agency again after 23 years under IPG management. With backing from private equity firm Truelink, it plans to create a new model. Green Square’s...

The ad industry is reeling from the collapse of the visual effects giant and its advertising arm The Mill. Green Square partner Nick Berry examines how production is changing...