Opinion
The state of the creative production industry 6 months on from the collapse of Technicolor. Nick Berry writes in The Drum
Green Square’s Nick Berry explores a creative production sector at a crossroads: legacy giants collapsing under their own weight while independents surge ahead. The question now is whether a...
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Havas and Horizon’s global gambit: a strategic masterstroke or market mirage? Barry Dudley writes in The Drum
Barry Dudley examines whether the launch of Horizon Global – a joint venture between Havas and Horizon Media Holdings, bringing together $20bn in combined billings and billed as the...
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S4 confirms MSQ merger talks – here’s why a deal could tempt both parties. Barry Dudley writes in The Drum
Barry Dudley of Green Square dissects the fledgling talks between S4 Capital and MSQ Partners, exploring strategic fit, the market forces driving the potential deal and what it could...
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Why the writing was on the wall for Mark Read at WPP. Tony Walford quoted in The Drum
Speculation over the CEO’s future had become an unwanted distraction at a time when the holding company is trying to rebuild around AI and its WPP Media proposition. As...
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This is the year of the indie agency. And 2026 will be the year of outstanding creativity. Tony Walford writes in The Drum
Holding company restructures and redundancies are producing a new wave of indie agencies. It’s only a matter of time until they herald a new era of creativity, says Green...
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S4 Capital at a crossroads: stability, struggles and strategic speculation. Tony Walford writes in The Drum
Will S4 Capital sell to a holding company competitor, go down the increasingly popular private equity route or just sit tight? Green Square’s Tony Walford looks at what the...
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Where WPP goes next after annus horribilis and flat (at best) 2025 revenue predictions. Tony Walford writes in The Drum
Green Square’s Tony Walford examines where things went wrong after the holding company’s 2024 results sent shares sliding. 2024 was something of an annus horribilis for WPP and Mark...
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R/GA going indie in PE deal is a sign of the times amid holding company shakeout. Barry Dudley writes in The Drum
R/GA has become an independent agency again after 23 years under IPG management. With backing from private equity firm Truelink, it plans to create a new model. Green Square’s...
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Will Technicolor’s demise be the start of a brave new world for creative production? Nick Berry writes in The Drum
The ad industry is reeling from the collapse of the visual effects giant and its advertising arm The Mill. Green Square partner Nick Berry examines how production is changing...
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Will its new three-year management plan be enough for Dentsu to regain competitiveness? Barry Dudley writes in The Drum
After a thumping $1.38bn goodwill write-off, the Japanese holding company presented a frank three-year plan to rebuild its international business. Green Square partner Barry Dudley assesses its chances of...
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