Tony brings a wealth of experience from within the marketing communications sector, not only across mergers & acquisitions, but also in a strategic advisory capacity. He has led transactions across many marcomms disciplines including digital PR, corporate comms, branding, experiential, research, sponsorship and healthcare advertising. He has also advised many agencies on growth strategy and preparing for sale.
Having started his career in investment banking with Midland Group and HSBC, he subsequently became CFO of the US tech company Unisys’s largest UK discipline. He moved into marketing services in 1997, leading a 3i-backed MBO and merging CLK and Michael Peters to form the leading independent design and communications agency, Corporate Edge. He further augmented the business with a number of strategic acquisitions prior to selling the company to an Australian listed marketing communications group in 2007, realising an 11x return for investors.
Tony is a Chartered Management Accountant and Chartered Corporate Treasurer. He founded the multi-award winning M&A boutique Green Square in 2008.
Andrew qualified as a Chartered Management Accountant at HSBC, holding a key role in the Capital Financing team. He joined Credit Suisse in 1996 initially as FD of Operations and IT services, subsequently moving to Zurich as head of finance for the Investment Banking arm.
Andrew subsequently held a number of CFO roles, with experience not only in marketing services but also across software, retail and manufacturing. A mergers & acquisition and business planning specialist, he has undertaken change programmes expanding, restructuring and exiting businesses.
Andrew joining Green Square restores his working partnership with Tony Walford when they were both at HSBC and brings a wealth of practical and strategic input in advising and executing transactions.
Barry has 20 years experience within the marketing services sector, including nine years as Group COO at Naked Communications where he established offices across the globe prior to managing its sale to Australian listed marcoms group, Photon.
He subsequently became COO of Photon’s International Agency Division, establishing further operations in Sweden, Germany, India, Singapore and the Middle East. He also divested and merged various Photon businesses. Barry is an FCA having spent time with Kingston Smith, Andersen and Deloitte.
His days in professional practice afforded him great experience across assurance services, due diligence and post-merger integration for clients including WPP, Omnicom and Sky. Barry has advised across a range of enterprise values from small design agencies to a £1bn telco transaction.
Barry joined Green Square in 2012
Katy qualified as a Chartered Accountant at KPMG within the Information, Communication and Entertainment business unit. Since KPMG, Katy held senior financial roles within the media and marketing communications industry working across the direct marketing, sales promotion and TV post-production sectors. She then moved into the world of corporate finance, managing numerous successful sale transactions across PR, data, digital and brand consultancy disciplines, before becoming one of the founding partners of Green Square in 2008. Having left in 2011 to become a mother, she returned to the fold in 2014 as a consultant and is involved across a number of transactions as an integral part of the team.
Debbie brings a wealth of client service, marketing and research experience to Green Square. Having worked both agency and client side in a range of industries she contributes extensive international client management expertise to the mix. As an economics graduate, Debbie started her career with direct marketing agency FKB. From there she moved to Compaq Computers to specialise in dealer marketing strategy and subsequently market research. Having gained wide experience at management consultancy Lloydmasters, she moved to Green Square in 2015.
James is a wearer of many hats, with experience in account management, business development, product management, content, corporate communications, sales, marketing, events and publishing. He co-founded the specialist online publishing and content business Metals Insider, subsequently selling it to Thompson Reuters six years later. Having started life as a specialist commodities trader in the city James’ experience outside investment banking includes digital publishing, technology, new business, social trends and content management. James joined Green Square in 2014.
Sandra has a wealth of M&A research experience gained over almost two decades, and prior to joining Green Square held the position of Head of Research for several M&A boutiques. Her focus is on providing high quality research to assist with all aspects of company disposals and acquisitions. Her specialist areas are Marketing & Communications, Technology and Business Services, providing detailed buyer and seller company research, background market research and M&A sector research. Sandra has a Post-Graduate Diploma in Information Management and became a member of the Chartered Institute of Library Information Professionals.
Jon was co-founder of SPA, an insight and data agency, which became the largest independent of its type in the UK before exiting to private equity in 2010 and becoming Future Thinking – a buy and build business platform for data science, market research and insight. Future Thinking increased its revenues by 5 times under Jon’s tenure having undertaken a €20m fundraise to drive European organic and acquisitive growth. Employing over 300 people with offices across Europe and MENA, Future Thinking is one of Europe’s largest PE backed independent insight companies. Jon remains Non-Executive Investment Director of Future Thinking as well as a Non-Exec and Consultant via his business, Capel Partners Limited. Jon is also training to become a Magistrate in the central and east administrative district of London. Jon’s main area of expertise is M&A, growing and managing people businesses, business integration, strategy and NXD roles. Jon enjoys cricket, cooking and live music”
Graham’s considerable PR sector experience makes him a kindred spirit as a Board Advisor for Green Square. He set up Frank in 2000 and in 2007 orchestrated the sale of the business to Enero, for a total consideration of over £25m, a landmark deal at that time. He subsequently initiated another transaction post earn-out that saw 25% of the agency returning to the Frank management team. Prior to Frank he founded Internet firm another.com, which he took from start-up to IPO in a year, achieving a valuation of £31m.
In addition to his new role at Green Square, Goodkind remains Chairman of Frank and on the board of other organisations including Shift Ventures and Camden Town Unlimited. He is an active investor and advisor to several early stage ventures as well as being a Dutch Uncle® to other businesses.
Alongside his hands-on transaction experience, Graham is an industry guru who brings a founder’s take on running an agency and entrepreneurship.
Bradley is a highly successful tech entrepreneur. Having founded e-commerce business E-Tale at the tender age of 26, he grew it rapidly by engaging major global blue-chip brands. Five years later he sold the business to NASDAQ listed ChannelAdvisor. Bradley and his team worked with Green Square on the journey from build to sale.
Bradley has since conceptualised and developed new platforms, including the employee advocacy content sharing platform, DSMN8. While Bradley is a technology enthusiast at heart, he remains pragmatic and focused on commercially sound, profit focused businesses. Bradley is also a dedicated dad, husband, vegan, and car enthusiast, Bradley is Green Square’s specialist tech adviser.
Iain’s career has spanned many international agency directorship roles and he brings a wealth of experience to Green Square and its clients. Following Euro RSCG’s acquisition of KLP Group plc, where Iain was MD, Iain took the role of CEO, Euro RSCG Worldwide in 1992, subsequently becoming Executive VP of Havas in 2003. In April 2006 he founded AIM listed Mission Marketing Group plc, a company he built organically and via acquisitions including Bray Leino and April Six. He left Mission in 2011 to pursue an advisory career and currently holds a number of agency non-exec Chairman roles, many in private equity backed businesses. His specialises in business strategy, operational management and M&A across the digital, data, creative and content landscape.
David brings 25 years of executive management experience in the marketing services sector, and has the unique distinction of having set up, developed and subsequently sold two separate businesses. He co-founded BPRI which became the UK’s largest specialist B2B research agency that was sold to WPP. In a second professional life he was one of the founders of Circle Research, another B2B research agency, which having grown strongly, won a string of awards (including the prestigious MRS best agency award 2016) was sold to Next 15 plc. In addition David is a director of a League One football club, an external governor of the University of Portsmouth, a member of the Superbrands Expert Council and is an active guest speaker at business events. He brings a unique set of talents, clarity of thought and personality that assist Green Square and its clients throughout the process of Mergers and Acquisitions.
Thomas has extensive operational experience in the technology and communications sectors, with leadership roles at First Telecom plc and the mobile operating systems provider Symbian. As CFO of Symbian Thomas played a crucial role in its growth and subsequent sale to Nokia and as CFO of Robert Walters plc he listed the business on the London Stock Exchange.He has a wealth of corporate finance knowledge, not only gained from his operational roles, but also having spent six years at investment bank Dresdner Kleinwort Benson. Thomas’ success has been recognised through a number of accolades including the Queen’s Award for Enterprise, on behalf of Symbian, and being awarded Accountancy Age Growing Business Finance Director of the Year. Thomas is a Chartered Accountant, having qualified at PwC, a Chartered Corporate Treasurer, and non-executive director at SPARK VCT plc. He joined the Advisory Board of Green Square in January 2011.
Phil has over thirty years of experience within the digital and design industry. Having founded typography specialists APT in the 1970s, he subsequently grew and sold the business before becoming MD of pioneering digital agency Realtime. Following the merger of the agency with direct marketing specialist EHS, he became Vice Chairman of the combined agency ehsrealtime (now EHS Brann). Since leaving the agency in 2004, Phil has held a range of non-executive and personal mentoring roles within the industry. He is also the founder of the perennially popular Podge lunches which play host to the leading lights of the design, digital and sports industries within the UK and beyond. A recipient of numerous accolades himself during his career, Phil is Chairman of the Judges at the DADI Awards. Phil joined the Advisory Board of Green Square in December 2009.
Gordon has extensive leadership, management, marketing and sales experience across the business services and technology industries. Having started his career in sales for Canon UK, he subsequently became a director of a Singaporean shipping supplies firm followed by the MD role at ICC Credit (now D&B) before leading a VC backed MBO of business services company Colway Limited, which owns creative agency supplier London Graphic Centre (LGC). Whilst at LGC, Gordon got to know many creative agency heads, regularly helping them with business issues – both in a marketing and commercial context. Since exiting LGC Gordon has worked alongside management teams to develop and deliver strategies that realise value in their businesses. Gordon has a strong commercial focus and an innate ability to work with people. His strengths lie in creating and driving strategy; leading from the front, and building motivated and engaged teams. He joined Green Square in 2015.
CFO consultant, former Chief Accounting Officer MDC Partners Inc who structured acquisitions to accomplish both business and tax goals, worked with agencies to plan and achieve annual operating results. Former Co-CFO JAKKS Pacific, Inc working on integration of acquisitions and budgeting and reporting. Assurance Partner BDO and EisnerAmper working on public reporting entities. Mike is a results-oriented, detatiled-focused individual with expertise in mergers and acquisitions. Mike is also proficient at establishing business relationships through his hands-on project management and multi-task problem solving mentality.
Rob has over 30 years experience in M&A, including over 15 years of dedicated M&A and business management experience in the Marketing and Digital fields. As a Managing Director at MDC Partners (2000-2011) he was instrumental in transforming the business into the 7th largest advertising holding company, leading numerous acquisitions including its most famous brands, such as: 72&Sunny, Anomaly, Crispin Porter & Bogusky and Kirshenbaum Bond Senecal + Partners. As Principal in Rob Dickson Consulting (2011-2015), Rob acted as a strategic advisor in the digital and ad tech space. He is also an advisor to, and investor in, numerous ad tech companies including Engagement Labs, Revenue.com and Visibl.