Opinion
UK’s search, performance and affiliate marketing disciplines offer reasons for optimism even in the face of Brexit
Last week we at Green Square advised on a deal (featured in The Drum) which saw the acquisition of London-based search agency 4Ps by the French giant Netbooster. We...
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Why Centaur is buying Oystercatchers
A decade or so ago, the idea of a publishing company buying a company that puts ad agencies in front of prospective clients and which initiates new business pitches...
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The thorny problem of succession for Publicis and WPP
There’s no doubt that, in the world of marcomms, there’s one pretty unique alpha male, and that’s Sir Martin Sorrell. Over the past decade or more, the WPP boss...
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Sans Frontières: Why maverick PR man Lord Bell may enjoy being his own man again
The big news in marcomms last week was the resignation of Lord Tim Bell from Bell Pottinger, the company he founded 30 years ago. As the industry prepared for...
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When it comes to digital, Dentsu seems to be putting its money where its mouth is
Everyone loves a challenger brand – and in the world of global agency networks, there’s no doubt that Dentsu Aegis Network is one to watch. We’ve written about Dentsu...
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Prepare for a wave of marketing startups – and this is what they might look like
Back in May, I wrote about startups here on The Drum. We at Green Square were wondering why there weren’t more startups, particularly in a creative industry increasingly consolidated...
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With the Yahoo acquisition, is Verizon about to become a media giant?
As we’ve been predicting for the past couple of years, Yahoo has finally been bought. There have been a number of putative suitors for the venerable (or faded, depending...
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News Corp’s TalkSport acquisition strengthens its grip on football and helps futureproof its operations
If you’re in the M&A business, the phrase ‘a good strategic fit’ – as parroted on press releases, in media statements and in front of analysts and investors –...
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As the UK prepares for Brexit, the nation’s advertising industry moves into uncharted territory
The UK’s landmark decision to exit the European Union (EU) has pushed the advertising industry into uncharted territory, with both brands and agencies scrambling to assess if this vote...
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One month on, it’s clear that Amazon Video Direct is no YouTube killer, and quite deliberately so
Whatever else you might think of it, Amazon has got its PR operation sorted. Scarcely a week goes by without the online behemoth making the news in some way....
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