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Trouble in China? This is why Sir Martin Sorrell isn’t running for cover
One of the big stories of recent weeks has of course been the apparently parlous state of the Chinese economy, which had a lot of commentators, investors and journalists...
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Why Johnston Press is right to consider a merger
This week I thought we’d take a look at a subject we’ve not covered before – the regional press. Time was, 20 or 30 years ago, that publishing a...
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Green Square advises Just:: Health on its sale to Paris based Havas Group
We’re delighted to announce the sale of Just:: Health Communications, one of the UK’s largest independent healthcare marketing companies, to Havas Health, the healthcare discipline of Havas Group. Just::...
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Google’s Alphabet coup – and why it matters for investors and advertisers
So, why all the fuss about Google rebranding itself as Alphabet? Why all the news coverage, and why the 5 per cent spike in the tech giant’s share price...
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Does Sir Martin Sorrell have his eye on sports marketing glory? Unravelling the WPP/Chime deal
Far be it for me to question how Sir Martin Sorrell and WPP go about their business, but my first thoughts whilst on holiday when I heard that WPP...
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Could Iran be advertising’s next superpower?
Sir Martin Sorrell, as we all know, likes to expand into new and growth territories: Asia-Pacific of course, but also India, South America, southern Africa, the old Communist bloc...
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Will AOL take over Millennial Media? Some reasons why it should
Back in May, I wrote about US mobile phone giant Verizon buying AOL for $4.4bn, and about how it was a great deal for both acquired, and, especially, the...
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David Jones and his ‘£220m war chest’ – why the former Havas chief has brand tech in his sights
Over the past few months we’ve found ourselves talking a lot about what’s known as ‘content’ – storytelling, which is after all at the very heart of marketing communications....
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Has Truffle Pig upped the content marketing game?
I was fortunate enough to be at Cannes Lions last week, networking, enjoying the glitz, the mecca that is the Palais, seeing some great work, rosé on the Carlton...
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The rise of Dentsu Aegis: A lesson in moving from domestic domination to global player
Sometimes ad agencies and networks are like the proverbial London bus: you never hear from or about them for ages, then all of a sudden they engage in a...
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