With a guest list compiled of leading entrepreneurs within marcoms, media and tech, and Australasia’s PR and Communications guru Chris Savage having flown in from down under, we knew the Green Square Summer Event was going to be a hit.
We were not wrong. Hosted at The Ivy Club, we are proud that the seminar was a reflection of all that Green Square stands for: personable and unique, with unrivalled expertise and understanding of the market.
The morning kicked off with Green Square partner Tony Walford sharing thought-provoking market insight in the lead up to Brexit. Tony’s outlook was positive, he assured that uncertainty and digital disruption works favourably within the M&A environment. With London being the top spot for tech investment in Europe, and second in the world only to San Francisco, he believes that there will always be demand for quality agencies, regardless of macroeconomic factors. Tony spoke about the “social media explosion” and the need for brands to be increasingly agile and receptive to change to ensure they stay at the top of their game.
Green Square was honoured to welcome our guest speaker Chris Savage, former COO of STW, the largest listed marketing communications group in the Southern Hemisphere. The energy in the room was fantastic as Chris led an engaging workshop on “staying at the edge” and maximising business potential during this time of great change. In light of the looming Brexit decision, Chris’s advice “conditions are always perfect” seemed more relevant than ever. Chris believes that this attitude encourages decision-making and acting in line with the current market, which is the key to success. This ties in with Green Square’s philosophy that for relevant, cutting-edge agencies the ‘time is always now’ and these businesses will always thrive and ultimately sell.
The event closed with a networking breakfast. This was a great opportunity for our guests to share thoughts and get to know one another in a relaxed environment. We are delighted to have had such warm and positive responses from our guests and flattered that many said it was the most thought provoking and energising event they had been to in a long time. Green Square looks forward to hosting its next market-leading event in Spring 2017, where expertise meets creativity and leadership.