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With the Yahoo acquisition, is Verizon about to become a media giant?
As we’ve been predicting for the past couple of years, Yahoo has finally been bought. There have been a number of putative suitors for the venerable (or faded, depending...
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News Corp’s TalkSport acquisition strengthens its grip on football and helps futureproof its operations
If you’re in the M&A business, the phrase ‘a good strategic fit’ – as parroted on press releases, in media statements and in front of analysts and investors –...
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As the UK prepares for Brexit, the nation’s advertising industry moves into uncharted territory
The UK’s landmark decision to exit the European Union (EU) has pushed the advertising industry into uncharted territory, with both brands and agencies scrambling to assess if this vote...
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One month on, it’s clear that Amazon Video Direct is no YouTube killer, and quite deliberately so
Whatever else you might think of it, Amazon has got its PR operation sorted. Scarcely a week goes by without the online behemoth making the news in some way....
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Can a rare new marcomms startup upstage the status quo or will it be left tinkering at the margins?
“Whatever happened to all the startups?” somebody asked me the other day. It wasn’t an entirely flippant question, and it got me thinking – there hasn’t been too much...
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What makes an ideal purchase? The secret behind successful marketing M&A deals
As someone who works for a business that puts firms wanting to realise value in touch with firms looking to acquire, and which then helps to facilitate the deal,...
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Green Square launches Tarot-themed ad campaign created by Hometown
Merger and acquisition advisers Green Square has launched a new ad campaign, created by London advertising agency Hometown. Positioned to stand-out in the “pretty serious” world of professional services...
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Mail’s interest in Yahoo isn’t so odd – it demonstrates huge Stateside ambition
As M&A rumours go, it was a pretty bizarre one. I’m talking, of course, about the past week’s rumours that the Daily Mail was going to buy Yahoo (well,...
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Twitter will still be here in 10 years – but in whose hands?
Where does the time go? I ask because I was staggered to learn that Twitter is 10 years old. First of all, those 10 years have just flown by....
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For a vision of the future of marcomms, consult the consultants
We’ve written many times in the past about the challenges the big consulting and accountancy groups – KPMG, Deloitte, PwC, Grant Thornton, McKinsey et al – pose to the...
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