27th September 2016
Green Square is delighted to have advised award winning, independent search marketing agency 4Ps Marketing on its acquisition by NetBooster.
NetBooster, a highly respected Paris listed digital performance marketing agency, strengthens its search marketing capability and position as global market leader by acquiring 4Ps’ insight led and results driven entrepreneurial expertise.
Over the past 12 months, thorough post-acquisition integration planning between the two parties, led by corporate finance advisors Green Square, has played a huge role in the success and optimisation of the deal. Integration of the management team and structure going forward was key to the success of the acquisition for both people-focused organisations.
The importance of the development and cohesion of the team, as well as client service, are core values that both companies share.
Matt Phelan Co-founder 4Ps comments: “I would like to personally thank the Green Square team for helping us find the perfect partner for this transaction. Our first meeting with Green Square was back in 2011 when we put together a 5 year growth plan based around our mission of striving for personal (each person at 4Ps), client & agency growth. Having managed to deliver that growth plan early thanks to the amazing team at 4Ps Marketing, it became very apparent that our staff and clients wanted to continue our growth internationally. It was Green Square’s knowledge and ability to work cross-border that helped push the deal through during a rather uncertain economic climate.”
“We wanted to find a partner with a global footprint that fitted our culture but still had an independent ethos that means so much to our clients and staff. Having met the NetBooster senior team, we immediately felt we had found a group of entrepreneurs with a vision to disrupt the agency space. I am now very excited to meet all our new colleagues and clients for the next step on our journey.”
Chris Hyland, Co-Founder, 4Ps adds: “I would like to thank the fantastic team at Green Square for the excellent work and support in getting to this stage. It goes without saying that the knowledge and nous of working with Andrew, Tony and the rest of the team is a given, but their experience in these types of transactions and how it can work in the long term for everyone’s benefit is clearly also crucial.”
Andrew Moss, Partner Green Square said: “It was an absolute pleasure to work with Chris, Matt, Paul and the team at 4Ps. It is rare to come across such a well-developed business that has maintained its strong entrepreneurial culture. It was the latter that very much attracted NetBooster, itself led by entrepreneurs. A meeting of minds and strategy completed the match that will make a real difference to their client’s businesses. We look forward to seeing the continued success of both parties during the next stage of their journey.”