Following on from our article on media’s perfect storm, we’ve been asked by a couple of clients what we think about blockchain. Is it the answer to the problems posed by programmatic advertising and the perils of automatic ad placements? The advantage a blockchain has is that it’s very secure, and that records cannot […]
Talk to someone outside of our industry – a ‘lay person’, if you like – about marcomms, and it’s highly unlikely that you’ll need to explain to them what advertising is. In advanced economies like those in the west – as well as developing ones elsewhere – advertising is ubiquitous. It’s an engine of modern […]
‘Mergers and acquisitions’ is a term which numerous business owners will be familiar with. Although the majority of agency owners are adept with the concept of building an agency and ultimately finding a home for it to realise its full value and potential, little is reported on what happens post-acquisition or on internal learnings from […]
We’re not yet out of January and already $10bn worth of media business is under review, according to the estimates of marketing consultants ID Comms. This week alone The Drum has reported that major spenders Shell, Asda, HSBC and Procter & Gamble have begun re-evaluating their agency arrangements. They follow the likes of Mars, Coca-Cola […]
Back in late 2008/early 2009, there was a good deal of optimism in America and much of the developed world; surprising really, given that we’d just suffered the worst financial meltdown in more than 80 years. The reason for that optimism was, of course, the election of a new US president. Barack Obama wasn’t just […]
Congratulations to the winners and everyone involved. Fantastic to see so many of you there. Tony Walford commented: “I was delighted to judge and present the awards which aim to recognise not only the excellent marketing and strategic work being created by agencies around the world, but also recognise agencies who are pushing the boundaries […]
It’s pretty much a given that we now live in a digital age: our consumption – including consumption of marketing messages, music, movies, software – is driven by the net, by mobile devices and the like. Physical media, linear TV and permanent ownership have been replaced by subscriptions, streaming, catch-up services and cloud-based models. But […]
A very interesting analyst report was published recently that could – if its predictions come to be – have profound repercussions for the marketing services industry. Surprisingly, the report by French investment bank Natixis created very few ripples outside the marketing press – but what it says is dynamite. Jerome Bodin, author of the report, […]
Green Square, Arbuthnot Latham & Co, and haysmacintyre were delighted to present a seminar on maximising value through a sale process and post acquisition wealth management. Offering invaluable advice on selling either now or in the future, the optimal tax planning process and post acquisition wealth management. Green Square’s Partner Tony Walford shared insights into […]
Tony Walford, Partner at Green Square, was delighted to comment in The Drum on Friday. WPP’s shock move to consolidate five of its leading branding businesses into one new agency will give it greater global clout and satisfy clients’ growing desire for simpler relationships with their marketing partners, according to the man who’ll be leading […]