Business leaders need confidential guidance, support and focused inspiration. Someone to brainstorm and plan with, but also be challenged by. A place where they can get independent and experienced input to some of the tough decisions and strategies that determine their company’s future. Without someone who ‘gets it’, an owner can miss opportunities or simply […]
Author Archives
admin
Expect more agency acquisitions as consultancies battle to keep up with each other: Tony Walford writes in The Drum
One of the big stories in the marcomms industry over the past few years has been the rise of the consultancies – PwC, Accenture, Deloitte, Ernst & Young, Grant Thornton, McKinsey et al – as major players in the mergers and acquisition (M&A) space. Naturally, much of the focus has been on Accenture’s Interactive division, […]
How to make your agency fit for acquisition: Barry Dudley writes in The Drum
As a Chelsea fan, the recent Carabao Cup final was one to forget – the first shot on target wasn’t until the 43rd minute, 0 – 0 after full time and extra time, ultimately dumped in a penalty shoot-out. But arguably the biggest talking point came from a brief and extraordinary period when the Chelsea […]
Mini management consultancies: marketing’s next hot startups? Barry Dudley writes in The Drum
Much has been made over the past few years of the threat posed to traditional ad and marcomms agencies by the management consultancies. This was especially true when Karmarama, one of the last remaining London indies of any scale, was snapped up not by a WPP or Omnicom, as one might expect, but by consulting […]
Ad agencies fade from view as Mark Read’s blueprint for WPP takes shape: Tony Walford comments in The Drum
Mark Read promised “decisive action” to revive WPP and his latest intervention – merging 154-year-old ad agency JWT with digital goliath Wunderman – does not disappoint. Not only does it call time on the world’s oldest-standing agency brand, but it signals how advertising agencies, no matter how renowned, will not be the driving force behind […]
Green Square advises CEM specialist aura corp on its acquisition by Marque Group
Green Square Associates are delighted to have advised the shareholders of aura corporation on its sale to Marque Group. Based in the UK and Germany, aura is a platform based end-to-end customer experience management agency. Its unique proprietary technology provides clients with customer insights and actions that deliver demonstrably enhanced levels of satisfaction, loyalty and […]
Green Square advises B2B International on its acquisition by gyro, Dentsu Aegis
Green Square Associates are delighted to have advised the brilliant team at B2B International on its sale to gyro, Denstu Aegis. Headquartered in the UK with 160 staff in offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for global clients, which include 600 of the world’s largest blue-chips such […]
Green Square advises We Are Vista on its acquisition by ICF Consulting Inc
Based in London and Leeds, We are Vista is a leading creative communications business, highly recognised for its work in communications strategy, research, digital engagement, content development and creative execution. With over 100 employees, its team includes some of the industry’s top strategic communicators who have developed campaigns for blue-chip names including BMW, Lloyds, Vodafone […]
What’s in Sorrell’s playbook with S4 Capital?
You can’t keep Sir Martin Sorrell down, or out of the news. Shares in Sir Martin’s new venture, S4 Capital Group, were last week re-admitted to the London Stock Exchange’s Main Market. The relisting of the shares follows Sorrell’s taking the helm at Derriston Capital back in May (shares were suspended immediately), its reverse merger […]
WPP confirms Mark Read as new chief executive: The Drum quotes Barry Dudley of Green Square
WPP has named Mark Read as its chief executive after a period as joint chief operating officer, succeeding Sir Martin Sorrell who departed in April. Read, who held the post of global chief executive of Wunderman until stepping up alongside Andrew Scott to helm the company while a successor was sought, has long been the […]