Business leaders need confidential guidance, support and focused inspiration. Someone to brainstorm and plan with, but also be challenged by. A place where they can get independent and experienced input to some of the tough decisions and strategies that determine their company’s future. Without someone who ‘gets it’ an owner can miss opportunities or simply […]
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Green Square advises XXS Amsterdam on its acquisition by Candid Group BV
We are delighted to announce the acquisition of XXS Amsterdam, one of Holland’s largest independent strategic and creative agencies, by Candid Group BV. The acquisition complements the eight agencies already within the Candid Group with significant synergies across specialisms and clients to bring a more holistic offering. Founded in 1998 focusing on brand strategy, creative […]
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Business leaders need confidential guidance, support and focused inspiration. Someone to brainstorm and plan with, but also be challenged by. A place where they can get independent and experienced input to some of the tough decisions and strategies that determine their company’s future.
Expect more agency acquisitions as consultancies battle to keep up with each other: Tony Walford writes in The Drum
One of the big stories in the marcomms industry over the past few years has been the rise of the consultancies – PwC, Accenture, Deloitte, Ernst & Young, Grant Thornton, McKinsey et al – as major players in the mergers and acquisition (M&A) space. Naturally, much of the focus has been on Accenture’s Interactive division, […]
How to make your agency fit for acquisition: Barry Dudley writes in The Drum
As a Chelsea fan, the recent Carabao Cup final was one to forget – the first shot on target wasn’t until the 43rd minute, 0 – 0 after full time and extra time, ultimately dumped in a penalty shoot-out. But arguably the biggest talking point came from a brief and extraordinary period when the Chelsea […]
Mini management consultancies: marketing’s next hot startups? Barry Dudley writes in The Drum
Much has been made over the past few years of the threat posed to traditional ad and marcomms agencies by the management consultancies. This was especially true when Karmarama, one of the last remaining London indies of any scale, was snapped up not by a WPP or Omnicom, as one might expect, but by consulting […]
Ad agencies fade from view as Mark Read’s blueprint for WPP takes shape: Tony Walford comments in The Drum
Mark Read promised “decisive action” to revive WPP and his latest intervention – merging 154-year-old ad agency JWT with digital goliath Wunderman – does not disappoint. Not only does it call time on the world’s oldest-standing agency brand, but it signals how advertising agencies, no matter how renowned, will not be the driving force behind […]
Green Square advises CEM specialist aura corp on its acquisition by Marque Group
Green Square Associates are delighted to have advised the shareholders of aura corporation on its sale to Marque Group. Based in the UK and Germany, aura is a platform based end-to-end customer experience management agency. Its unique proprietary technology provides clients with customer insights and actions that deliver demonstrably enhanced levels of satisfaction, loyalty and […]