Netherlands Marcoms M&A industry expert Tony Walford comments: WPP believed to be challenging former boss Sorrell for acquisition target MediaMonks

Sir Martin Sorrell’s former employer, WPP, is understood to be trying to beat him to the race to acquire MediaMonks. Earlier today the Dutch digital production firm emerged as the first takeover target for Sorrell’s new S4 Capital venture, which he joined after leaving his WPP chief executive post in acrimonious fashion in April. But […]

Beneath the gushing tributes to Sorrell lies an industry fortified by the prospect of change: The Drum quotes Green Square

Despite his eye-watering salary, an ugly past business year and personal misconduct allegations still left unresolved, the industry’s response to Sir Martin Sorrell’s WPP resignation smacks more of effusive obituary than critical analysis. But alongside the tributes is a feeling of invigoration: a hopeful sense that things will never be the same again without the […]

P&G’s radical agency says more about Pritchard’s power than the future of advertising; The Drum quotes Tony Walford

WPP may have spent recent months promising to transform the agency model but it is the world’s biggest advertiser – rather than the world’s biggest advertising supplier – that has launched the most significant new agency of 2018 so far. Procter & Gamble revealed this week that it is setting up a dedicated agency to […]

Boom time for the events sector, Andrew White, MD of marketing communications agency Triggerfish quotes Green Square

Andrew White, MD of marketing communications agency Triggerfish (pictured), fills us in on how the events sector is finally being recognised as part of the marketing mix – and how this could mean the industry is about to hit boom time. Judging by the daily trade media feed around refurbishments, new developments, expansions and increased […]