Why every agency is going to need an ‘ology’ Barry Dudley writes in The Drum

Pre-lockdown there was already a strong case for companies to lead their strategy with digital and tech-driven activity, and the Covid-19 pandemic has only served to accelerate this. Green Square’s Barry Dudley weighs in on how companies can plan for the long-term in light of this, by finding an ‘ology’ of their own. For those […]

Brands behaving badly… spells doom. Tony Walford writes in The Drum

As the world faces its gravest crisis since the second world war and the Great Depression, it is inevitable that our attention will focus on behaviour – of all sorts. Since the Covid-19 pandemic affects just about everyone, will impact every corner and sector of every economy around the world; and because the disease occupies […]

The new golden age of marketing in the Netherlands Tony Walford writes in The Drum

In 2017 I gave a talk in Amsterdam in conjunction with The Drum titled ‘First Up Best Dressed – A Hothouse of Creative Talent‘. The talk looked at the potential focus of marcoms and marketing technology acquirers on the Netherlands post-Brexit. Since giving this talk, we have seen the well-publicised acquisition of MediaMonks by Sir […]

How to make your agency fit for acquisition: Barry Dudley writes in The Drum

As a Chelsea fan, the recent Carabao Cup final was one to forget – the first shot on target wasn’t until the 43rd minute, 0 – 0 after full time and extra time, ultimately dumped in a penalty shoot-out. But arguably the biggest talking point came from a brief and extraordinary period when the Chelsea […]