Why every agency is going to need an ‘ology’ Barry Dudley writes in The Drum

Pre-lockdown there was already a strong case for companies to lead their strategy with digital and tech-driven activity, and the Covid-19 pandemic has only served to accelerate this. Green Square’s Barry Dudley weighs in on how companies can plan for the long-term in light of this, by finding an ‘ology’ of their own. For those […]

Green Square at Pimento’s Panel Question Time, 29th April 2020

Barry Dudley was delighted to join the panel of leading industry professionals at Pimento’s Question Time on 29th April. “Since the 23rd March many of you have had to adapt to the new environment, reducing your cost base, furloughing staff, applying and in some cases receiving loans under the Government CBILS program but with lock […]

Brands behaving badly… spells doom. Tony Walford writes in The Drum

As the world faces its gravest crisis since the second world war and the Great Depression, it is inevitable that our attention will focus on behaviour – of all sorts. Since the Covid-19 pandemic affects just about everyone, will impact every corner and sector of every economy around the world; and because the disease occupies […]