We are proud to have advised Amplify, a global creative agency specialising in brand experience, entertainment and culture, on its sale to Common Interest. With over 200 people and offices in London, Paris, NY, LA and Sydney, and having been awarded Campaign’s Brand Experience Agency of the Decade, Amplify is a world leader with clients […]
Will S4 Capital sell to a holding company competitor, go down the increasingly popular private equity route or just sit tight? Green Square’s Tony Walford looks at what the future may hold for the marcomms firm following its latest financials. This time last year, S4 Capital’s press release said that for 2024: “We are targeting […]
Green Square’s Tony Walford examines where things went wrong after the holding company’s 2024 results sent shares sliding. 2024 was something of an annus horribilis for WPP and Mark Read, posting the worst figures of the global groups in marcomms with like-for-like net revenue down 1.0% to £11.4bn in the year. This compares to Publicis […]
R/GA has become an independent agency again after 23 years under IPG management. With backing from private equity firm Truelink, it plans to create a new model. Green Square’s Barry Dudley looks at the deal. I met Bob Greenberg around 20 years ago during my time at Naked Communications when we discussed how we may […]
The ad industry is reeling from the collapse of the visual effects giant and its advertising arm The Mill. Green Square partner Nick Berry examines how production is changing and what will fill the void. Many people are still reeling from Technicolor’s sudden fall from grace, going into administration with the loss of up to […]
After a thumping $1.38bn goodwill write-off, the Japanese holding company presented a frank three-year plan to rebuild its international business. Green Square partner Barry Dudley assesses its chances of success and what it means for Dentsu’s teams around the world. Much like IPG, Dentsu had a tough 2024 in terms of its general trading – […]
While all eyes are on its impending merger with Omnicom, IPG is still its own business – for now. Barry Dudley delves into its 2024 results to find out what to expect between now and the new holding company empire taking shape. Two weeks ago, we saw some strong 2024 annual results for Publicis and […]
As advertising’s leaders of the pack report similarly strong 2024 financials, Barry Dudley decodes their earnings calls and explains how their journeys will drastically diverge in 2025. Given its strong performance over the previous three quarters, it probably comes as no surprise to hear that Publicis continued that momentum in Q4. Indeed, it came in […]
We are delighted to have advised Big Sky Communications Inc, a San Jose based Customer Marketing and Advocacy agency, on its acquisition by New York headquartered Ruder Finn, one of the world’s largest independent integrated marketing consultancies with offices across North America, Asia, Europe and the Middle East. Big Sky is a pioneer in Customer […]
From Getty acquiring Shutterstock to Bauer buying Clear Channel and Publicis bringing together Leo Burnett Global and Publicis Worldwide, it’s been a busy start to the year for M&A. Green Square’s Tony Walford tells us what to expect in the weeks and months ahead. What a start to 2025! Trump back in, economic and political […]