5th June 2017
Green Square is proud to have advised the shareholders of Intermarketing Group, one of the UK’s largest and most respected independent marketing agencies, on its sale to Advantage Smollan.
With 170 staff across offices in London, Leeds, Amsterdam and Sydney, Intermarketing is an integrated, creatively-driven and service-led agency with a focus on ROI.
Intermarketing has the ability to execute campaign ideas globally across all channels, building specialist teams around client requirements to offer true collaboration and expertise in brand communications, data and CRM, digital, experiential, retail, TV and video, 3D and animation, media, partnerships, content, and social media.
Advantage Smollan provides outsourced sales, marketing, and technology solutions for consumer goods manufacturers and retailers in a number of markets across the world. Intermarketing extends Advantage Smollan’s capabilities into several areas including brand and retail campaigns, strategy, brand communications, data and insights, and content creation.
A great fit from a cultural, chemistry and operational perspective, this acquisition gives Intermarketing a solid footprint in North America together with the access to expertise and channels it needs to deliver for its client base across that territory and others. For Advantage Smollan, it represents the strengthening of its delivery capability and value proposition across consumer, shopper and experiential marketing in Europe.
Joint Managing Partners Steve Sowden and Jamie Allan commented:
“We’ve worked with Green Square for the last four years and we couldn’t have achieved this without their relentless dedication, consistent support and in-depth industry knowledge. From an Ascension Day to our acquisition and everything in between, they have helped us structure and develop our business not just for sale but for the future too, ensuring the success of Intermarketing Agency can continue for many years to come. We are looking forward to continuing the relationship and excited about what the next few years will bring.”
Tony Walford, Partner, Green Square commented:
“We have worked closely with Jamie, Steve and the team at Intermarketing for four years during which time they have refined and expanded their offering, capabilities, clients and geographies. We have the utmost respect for the “can do” attitude the agency takes to everything it does, the strong relationships they have with their clients and the amazing culture that the agency has fostered. It has been an absolute pleasure to have been with them on this journey and for the new one ahead.”