Green Square partners R&D Venture Partners talk to The Drum Network about agency strategies. Richard Draycott, The Drum Network [DN]: How would you describe the level of agency M&A activity in the US so far in 2016? Donna Granato [DG]: During the first half of 2016, M&A activities in the agency and marketing services vertical […]
Last week we at Green Square advised on a deal (featured in The Drum) which saw the acquisition of London-based search agency 4Ps by the French giant Netbooster. We and the 4Ps team were delighted with the result as you might imagine, particularly as it flies in the face of Brexit fears, and the deal […]
A decade or so ago, the idea of a publishing company buying a company that puts ad agencies in front of prospective clients and which initiates new business pitches would have been unthinkable. But the world – and the world of marketing communications in particular – has moved on enormously in the past 10 years, […]
There’s no doubt that, in the world of marcomms, there’s one pretty unique alpha male, and that’s Sir Martin Sorrell. Over the past decade or more, the WPP boss has been the media’s go-to man when reporters are looking for an overview of the industry, or a wider view on the economy (creative or not) […]
The big news in marcomms last week was the resignation of Lord Tim Bell from Bell Pottinger, the company he founded 30 years ago. As the industry prepared for the August Bank Holiday weekend, Bell, a former adviser to Margaret Thatcher, announced last Thursday that he’d decided he would like to step back from the […]
Everyone loves a challenger brand – and in the world of global agency networks, there’s no doubt that Dentsu Aegis Network is one to watch. We’ve written about Dentsu Aegis many times in The Drum over the past three or four years. After years of being a slumbering giant focussed on its domestic market in […]
Back in May, I wrote about startups here on The Drum. We at Green Square were wondering why there weren’t more startups, particularly in a creative industry increasingly consolidated among a few international mega-groups. Creative and/or entrepreneurial types are often looking to start anew and afresh with like minds, so it is a source of […]
As we’ve been predicting for the past couple of years, Yahoo has finally been bought. There have been a number of putative suitors for the venerable (or faded, depending on your point of view) internet giant over the years, but earlier this week (Monday) it was finally bought, by US mobile telecoms giant Verizon for […]
If you’re in the M&A business, the phrase ‘a good strategic fit’ – as parroted on press releases, in media statements and in front of analysts and investors – has a certain familiarity about it. But in the case of News Corp’s surprise £220m swoop for TalkSport owner The Wireless Group, it’s not just a […]
The UK’s landmark decision to exit the European Union (EU) has pushed the advertising industry into uncharted territory, with both brands and agencies scrambling to assess if this vote means advantages or problems to come. Stock prices are tumbling. Sterling is falling. Uncertainty has gripped the business world and the impact has already knocked advertising’s […]