Talk to someone outside of our industry – a ‘lay person’, if you like – about marcomms, and it’s highly unlikely that you’ll need to explain to them what advertising is. In advanced economies like those in the west – as well as developing ones elsewhere – advertising is ubiquitous. It’s an engine of modern […]
‘Mergers and acquisitions’ is a term which numerous business owners will be familiar with. Although the majority of agency owners are adept with the concept of building an agency and ultimately finding a home for it to realise its full value and potential, little is reported on what happens post-acquisition or on internal learnings from […]
We’re not yet out of January and already $10bn worth of media business is under review, according to the estimates of marketing consultants ID Comms. This week alone The Drum has reported that major spenders Shell, Asda, HSBC and Procter & Gamble have begun re-evaluating their agency arrangements. They follow the likes of Mars, Coca-Cola […]
Back in late 2008/early 2009, there was a good deal of optimism in America and much of the developed world; surprising really, given that we’d just suffered the worst financial meltdown in more than 80 years. The reason for that optimism was, of course, the election of a new US president. Barack Obama wasn’t just […]
It’s pretty much a given that we now live in a digital age: our consumption – including consumption of marketing messages, music, movies, software – is driven by the net, by mobile devices and the like. Physical media, linear TV and permanent ownership have been replaced by subscriptions, streaming, catch-up services and cloud-based models. But […]
A very interesting analyst report was published recently that could – if its predictions come to be – have profound repercussions for the marketing services industry. Surprisingly, the report by French investment bank Natixis created very few ripples outside the marketing press – but what it says is dynamite. Jerome Bodin, author of the report, […]
Tony Walford, Partner at Green Square, was delighted to comment in The Drum on Friday. WPP’s shock move to consolidate five of its leading branding businesses into one new agency will give it greater global clout and satisfy clients’ growing desire for simpler relationships with their marketing partners, according to the man who’ll be leading […]
Hacks are becoming increasingly big – and common news these days. Scarcely a month goes by without another major corporation being hacked, whether it’s for financial gain, political or terrorist motivations, or simply mischief. First of all there was the “WannaCry” attack of May, which affected Windows machines at the NHS, Deutsche Bahn, FedEx and […]
As negotiations over the UK’s departure from the European Union inch closer to officially starting, agency M&A advisers Green Square invited a selection of agency leaders with offices across Europe to lunch at The Ivy. On the menu was the question: what are the implications of Brexit on the availability and movement of industry talent […]
Two media dynasties. One selling, one wants to buy. The reasons for them doing so are broadly similar (consolidation and the ability to compete in global markets – of which more later), but the outcomes may be different. First of all, the news that Vivendi, the media giant which owns Universal film studios and Universal […]