What makes an ideal purchase? The secret behind successful marketing M&A deals

As someone who works for a business that puts firms wanting to realise value in touch with firms looking to acquire, and which then helps to facilitate the deal, one of the questions I’m most often asked when I tell people what I do, is: “What makes an ideal purchase?” Fundamental to this is understanding […]

Green Square launches Tarot-themed ad campaign created by Hometown

Merger and acquisition advisers Green Square has launched a new ad campaign, created by London advertising agency Hometown. Positioned to stand-out in the “pretty serious” world of professional services communications, Hometown developed a Tarot theme for the campaign – why would you leave your life’s work to fate when it comes to choosing the right […]

Twitter will still be here in 10 years – but in whose hands?

Where does the time go? I ask because I was staggered to learn that Twitter is 10 years old. First of all, those 10 years have just flown by. And although a decade isn’t long in geological terms, in the world of marcomms and technology it’s an age. And that passing decade proves just how […]

For a vision of the future of marcomms, consult the consultants

We’ve written many times in the past about the challenges the big consulting and accountancy groups – KPMG, Deloitte, PwC, Grant Thornton, McKinsey et al – pose to the established advertising networks. Indeed, in recent times, the big boys have been emulating the likes of WPP and Publicis by snapping up startups and promising small […]

Apple needs to think different – and open its wallet

Apple has been the world’s most valuable company (at least measured by its market cap, if not sales) for so long now that it’s easy to forget that it was not always so. Back in the late 1990s, before the return of co-founder Steve Jobs, Apple was months – some say weeks – away from […]

Publicis deserves credit for looking forward, not back, on its 90th birthday

We tend to think of advertising and marketing as very modern businesses – especially when we think of channels such as digital, mobile and eCRM. But the truth is, advertising of one sort or another goes back centuries, back to the dawn of capitalism; some would argue way, way before that – the ancient Egyptians […]