Is high street retail a new type of marketing agency?

First off this week, I wanted to throw a thought out there, prompted by the sad news last week that HMV, the sole remaining High Street music and DVD chain, had gone into administration. This a blow to the multi-billion pound music biz, which is still one of the UK’s biggest export industries, and one […]

Time to look back, time to look forward

In this, the first of our blogs for 2013, we’re going to take a look back at the past twelve months to see if we can get a feel for what the trends might be for the next year. 2012 saw around 150 deals in our industry, from the big (WPP snapping up AKQA, possibly […]

The latest digital deals: local has global appeal

The first of the deals we’re going to look at this week involved the Norwich- based (what is it about Norwich at the moment? – see previous blogs) digital agency Selesti acquiring – for an undisclosed sum – the search marketing division of Online Media Group (OMG). Selesti, by contrast, is a youngster. It only […]

Green Square Blog: The Drum: Is the next big integrated group out there somewhere?

What’s interesting about all these acquisitions are that they signal the intent of medium-sized marketing agencies to grow and develop both scale and a wider, more integrated range of offerings. Will one of them be the next big integrated group? Who knows – but we’ll be taking a look at how these growing agencies might […]

Green Square sponsors NMA Effectiveness Awards

Green Square had a very enjoyable evening hosting a table at the recent NMA Effectiveness Awards at Grosvenor House.  Thanks to our digital clients and friends for making it such a fun night. Tony was delighted to meet Claudia Winkleman and to present the Best Use of Viral Marketing Award, as sponsored by Green Square, […]