It’s a familiar ritual for the less organised among us. We put off our Christmas shopping and leave ourselves open to last-minute panic buying. However, it seems that a number of businesses (none of whom we could regard as being remotely disorganised) have put off present shopping and gone for a different kind of retail […]
The first of the deals we’re going to look at this week involved the Norwich- based (what is it about Norwich at the moment? – see previous blogs) digital agency Selesti acquiring – for an undisclosed sum – the search marketing division of Online Media Group (OMG). Selesti, by contrast, is a youngster. It only […]
One of the big misconceptions about the marketing services industry is that it’s a pond in which big fish swim around, sizing up smaller fish and then gobbling up those they regard as the most attractive and the most potentially nutritious. While it’s true that most acquirers in our industry consist of large groups – […]
What’s interesting about all these acquisitions are that they signal the intent of medium-sized marketing agencies to grow and develop both scale and a wider, more integrated range of offerings. Will one of them be the next big integrated group? Who knows – but we’ll be taking a look at how these growing agencies might […]
Green Square had a very enjoyable evening hosting a table at the recent NMA Effectiveness Awards at Grosvenor House. Thanks to our digital clients and friends for making it such a fun night. Tony was delighted to meet Claudia Winkleman and to present the Best Use of Viral Marketing Award, as sponsored by Green Square, […]