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Enjoy listening to Tony Walford’s insightful podcast Planning for Exit. The latest episode in a series from Small Spark Theory.
Run your agency as if you are about to sell it tomorrow. Tony shares key insights about the importance of setting objectives for growth that in turn, guide the...
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Omnicom goes all in on data – but will it be enough to calm nervous investors? Barry Dudley writes in The Drum
The headlines over the past few months have been so dominated by WPP and Publicis that it’s almost easy to forget that other holding groups exist. Not least Omnicom,...
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Netherlands Marcoms M&A industry expert Tony Walford comments: WPP believed to be challenging former boss Sorrell for acquisition target MediaMonks
Sir Martin Sorrell’s former employer, WPP, is understood to be trying to beat him to the race to acquire MediaMonks. Earlier today the Dutch digital production firm emerged as...
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Reaction to Sir Martin Sorrell’s return with S4 Capital: Tony Walford comments in The Drum
As expected, Sir Martin Sorrell will return to the industry, although perhaps most people didn’t expect him to do so quite so quickly, less than two months after exiting...
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Beneath the gushing tributes to Sorrell lies an industry fortified by the prospect of change: The Drum quotes Green Square
Despite his eye-watering salary, an ugly past business year and personal misconduct allegations still left unresolved, the industry’s response to Sir Martin Sorrell’s WPP resignation smacks more of effusive...
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P&G’s radical agency says more about Pritchard’s power than the future of advertising; The Drum quotes Tony Walford
WPP may have spent recent months promising to transform the agency model but it is the world’s biggest advertiser – rather than the world’s biggest advertising supplier – that...
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The power of just one: how simplification may be paying off for one holding group
What do you do if your industry is, if not in crisis, facing a period of unprecedented disruption and uncertain growth prospects? You need to sit down and make...
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Boom time for the events sector, Andrew White, MD of marketing communications agency Triggerfish quotes Green Square
Andrew White, MD of marketing communications agency Triggerfish, fills us in on how the events sector is finally being recognised as part of the marketing mix – and how...
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Blockchain: the answer to programmatic advertising’s woes
Following on from our article on media’s perfect storm, we’ve been asked by a couple of clients what we think about blockchain. Is it the answer to the...
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The perfect storm that’s blowing up in media
Talk to someone outside of our industry – a ‘lay person’, if you like – about marcomms, and it’s highly unlikely that you’ll need to explain to them what...
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