Opinion
Could Iran be advertising’s next superpower?
Sir Martin Sorrell, as we all know, likes to expand into new and growth territories: Asia-Pacific of course, but also India, South America, southern Africa, the old Communist bloc...
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Will AOL take over Millennial Media? Some reasons why it should
Back in May, I wrote about US mobile phone giant Verizon buying AOL for $4.4bn, and about how it was a great deal for both acquired, and, especially, the...
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David Jones and his ‘£220m war chest’ – why the former Havas chief has brand tech in his sights
Over the past few months we’ve found ourselves talking a lot about what’s known as ‘content’ – storytelling, which is after all at the very heart of marketing communications....
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Has Truffle Pig upped the content marketing game?
I was fortunate enough to be at Cannes Lions last week, networking, enjoying the glitz, the mecca that is the Palais, seeing some great work, rosé on the Carlton...
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The rise of Dentsu Aegis: A lesson in moving from domestic domination to global player
Sometimes ad agencies and networks are like the proverbial London bus: you never hear from or about them for ages, then all of a sudden they engage in a...
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Creston’s 18 Feet & Rising investment and the ‘medium-sized’ growth problem in marcomms
All companies, if they are to remain vibrant, exciting and increase their value, need to grow. A small start-up company has to grow just as a giant holding company...
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Rise of the big dogs? Why the full-service agency model seems to be making a comeback
This month I wanted to return to two old friends we have written about several times before – St Ives Group and the Mission Group. St Ives, you may...
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Marketing mergers and acquisitions: Who’s going to be buying who in 2015?
The cards and decorations have come down, the hangovers have abated and the country is drifting back, slowly, and perhaps unwillingly, to work. Time, then, to look back –...
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2016: The year Yahoo will be broken up?
Yahoo’s high-profile chief, Marissa Meyer, is rarely out of the news these days, whether it’s for having twins then dashing back to work; holding lavish $7m parties to the...
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Engine’s buyout – Have we just witnessed the birth of a significant new holding group?
One of the great things about this industry – and particularly in the M&A space – is its ability to constantly surprise you. Here at Green Square, I’ve lost count...
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