Opinion
Engine’s buyout – Have we just witnessed the birth of a significant new holding group?
One of the great things about this industry – and particularly in the M&A space – is its ability to constantly surprise you. Here at Green Square, I’ve lost count...
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Rupert Murdoch and Time Warner: Brace yourself for the biggest media battle of all time
Even by the old buccaneer’s standards, it was a daring, improbable approach – one that may have been rebuffed, but which may spark off one of the biggest media...
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The Telegraph – SME Masterclass: How to deal with difficult customers
All customers are not created equal and sometimes they can be more trouble than they are worth. Here’s how to deal with the difficult ones: 1. Decide what the...
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The Publicis Omnicom deal is off – so why did it fail?
Its unravelling was as fast and as surprising as its announcement: the $35bn Publicis-Omnicom merger – the biggest deal in the history of advertising – is off, it emerged...
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Will Big Blue rule the world of Big Data?
We’ve often written in The Drum over the past year or so about non-marcomms companies getting in on the marcomms game, be they the likes of news and magazine...
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Facebook’s $19bn WhatsApp buy: bubble or bargain?
We’re all used to Silicon Valley giants paying sky-high prices for tiny companies yet to make a profit, but $19bn? Unless you’ve been in some sort of news-free bubble...
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Why has Google spent £2bn on thermostats?
Rather than writing about the week’s big news – IPG’s much commented upon purchase of Profero – I thought that it might be more interesting to look at another...
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Marcomms Down Under: on the up?
I had the pleasure of writing this article from Australia (where I was for the last couple of weeks of the year), whilst absorbing myself in the marketing culture...
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New Havas boss gets 2014 off to an intriguing start with coy sale stance
The new year couldn’t have gotten off to a better start – at least for M&A buffs in the marcomms industry. Just yesterday (9 January), Yannick Bolloré, the newly-installed...
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What to expect from WPP, Aegis-Dentsu, Publicis-Omnicom, IPG et al in 2014
So, farewell then 2013, the year that saw the biggest deal (the $35bn Publicis-Omnicom mega-merger) in the history of the marketing communications industry. It was a good year for...
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