Opinion

Topsy acquisition points way to Apple’s TV-led future

The deal that really caught my eye this week was Apple’s buyout of the ‘social analytics’ firm Topsy Labs on Tuesday. Apple paid $200m for the company – which...

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The Publicis and Walker Media deal: What you need to know

Ok, let’s deal with some of this week’s big news first. It seems that the rumours that have been circulating for days were true: yesterday (21 November) Publicis Groupe...

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Blurred lines: Why marketing firms are diversifying into unknown territories

One of the great (and most striking) things about being in this business – marketing communications – is just how diverse it has become. Had Green Square been in...

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The Rainy City’s becoming a PR powerhouse as regional agencies flex their muscles

There’s a common popular misconception that the creative and marketing industries are all exclusively based in, and obsessed with, London. While it’s undeniable that the capital is the centre...

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Why Sir Martin Sorrell might be rubbing his hands with glee after the Publicis-Omnicom merger

“Chapeaux off to Maurice”. On Monday morning (29 July), a bullish-sounding Sir Martin Sorrell appeared on Radio 4’s Today programme to comment on the stunning Omnicom-Publicis merger, which had...

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In Africa, WPP goes Native

WPP have been at it again. Yep, Sir Martin Sorrell’s company has been on the acquisitions trail once more. One of the interesting things about this particular group is...

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Opportunities a-plenty, going for a song

Of all the established industries disrupted by the disruptive technology that is the internet, none has been more badly battered than the music business. There’s a certain irony in...

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It’s not always about London, you know

This week I thought it appropriate to travel north of the border (somewhere, surprisingly enough, we haven’t yet ventured), home to this esteemed publication – and Scotland’s biggest agency,...

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WPP: The big deal that went under the radar

WPP is to marcoms holding groups what Tesco is to retail. None of the advertising giants is as closely scrutinised as Sir Martin Sorrell’s global behemoth. Like Tesco, it...

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Marketing deals: Acquirers get hungry again as Aegis leads the way

Since the beginning of the year my partners Tony and Andrew, as well as myself, have been commenting on a busy M&A market. However, more recently the activity seems...

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