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Can the consultant conquer creative? What Ogilvy can expect from new boss Andy Main. Tony Walford writes in The Drum
Advertising is, they say, a people business: Saatchi & Saatchi; J Walter Thompson; Ogilvy & Mather; Abbot Mead Vickers; Doyle, Dane Bernbach. Historically it was all about the name(s)...
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Why every agency is going to need an ‘ology’ Barry Dudley writes in The Drum
Pre-lockdown there was already a strong case for companies to lead their strategy with digital and tech-driven activity, and the Covid-19 pandemic has only served to accelerate this. Green...
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Could necessity be the mother of all reinvention? Barry Dudley writes in The Drum
Who’d be in retail right now? While online vendors such as Amazon prosper (at the time of writing, the company is making $10,000 worth of sales a second), times...
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Green Square at Pimento’s Panel Question Time, 29th April 2020
Barry Dudley was delighted to join the panel of leading industry professionals at Pimento’s Question Time on 29th April. “Since the 23rd March many of you have had to...
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Brands behaving badly… spells doom. Tony Walford writes in The Drum
As the world faces its gravest crisis since the second world war and the Great Depression, it is inevitable that our attention will focus on behaviour – of all...
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‘Do not procrastinate’: practical advice for agencies during the coronavirus outbreak. Tony Walford writes in The Drum
There is no need to write an introduction explaining why I’ve pulled together this piece with my team at Green Square. What we have done is gather our thoughts...
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Green Square advises Social Life Media on its acquisition by Jellyfish
We are delighted to have advised award-winning social media agency Social Life Media on their acquisition by Jellyfish Group.
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‘It’s rather sad’ – M&C Saatchi exodus leaves more questions than answers, Tony Walford quoted in The Drum
What’s next for beleaguered M&C Saatchi is the question now being asked after the resignation of the agency’s co-founder and three fellow directors in a shock move many have...
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Green Square at “Boom or bust in the new world order? Provoking thoughts on the agency future” panel event
Tony Walford was delighted to join leading industry figures at Kemp Little and The Growth Factory’s breakfast panel discussion on 17th October, offering insight and predictions on the future...
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Why M&C Saatchi can still be optimistic despite its accounting woes, Tony Walford writes in The Drum
One of the biggest talking points in our industry over the past few months has been what might colloquially be termed a “cock-up in the accounts department” over at...
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