WPP has named Mark Read as its chief executive after a period as joint chief operating officer, succeeding Sir Martin Sorrell who departed in April. Read, who held the post of global chief executive of Wunderman until stepping up alongside Andrew Scott to helm the company while a successor was sought, has long been the […]
Run your agency as if you are about to sell it tomorrow. Tony shares key insights about the importance of setting objectives for growth that in turn, guide the new business & marketing plan and activities. Listen to the audio podcast here
The headlines over the past few months have been so dominated by WPP and Publicis that it’s almost easy to forget that other holding groups exist. Not least Omnicom, which has managed to stay under the radar for the past year or so. But this week industry-watchers were reminded that Omnicom does still exist – […]
Sir Martin Sorrell’s former employer, WPP, is understood to be trying to beat him to the race to acquire MediaMonks. Earlier today the Dutch digital production firm emerged as the first takeover target for Sorrell’s new S4 Capital venture, which he joined after leaving his WPP chief executive post in acrimonious fashion in April. But […]
As expected, Sir Martin Sorrell will return to the industry, although perhaps most people didn’t expect him to do so quite so quickly, less than two months after exiting his post at his beloved WPP. His return as executive chairman of S4 Capital, which has just completed £51m of equity funding (most of which has […]
Despite his eye-watering salary, an ugly past business year and personal misconduct allegations still left unresolved, the industry’s response to Sir Martin Sorrell’s WPP resignation smacks more of effusive obituary than critical analysis. But alongside the tributes is a feeling of invigoration: a hopeful sense that things will never be the same again without the […]
WPP may have spent recent months promising to transform the agency model but it is the world’s biggest advertiser – rather than the world’s biggest advertising supplier – that has launched the most significant new agency of 2018 so far. Procter & Gamble revealed this week that it is setting up a dedicated agency to […]
What do you do if your industry is, if not in crisis, facing a period of unprecedented disruption and uncertain growth prospects? You need to sit down and make a plan. And preferably sit down and make it early. Agency network Publicis last week won acclaim from commentators and investors when it unveiled a wide-ranging […]
Andrew White, MD of marketing communications agency Triggerfish (pictured), fills us in on how the events sector is finally being recognised as part of the marketing mix – and how this could mean the industry is about to hit boom time. Judging by the daily trade media feed around refurbishments, new developments, expansions and increased […]
Following on from our article on media’s perfect storm, we’ve been asked by a couple of clients what we think about blockchain. Is it the answer to the problems posed by programmatic advertising and the perils of automatic ad placements? The advantage a blockchain has is that it’s very secure, and that records cannot […]