For a vision of the future of marcomms, consult the consultants

We’ve written many times in the past about the challenges the big consulting and accountancy groups – KPMG, Deloitte, PwC, Grant Thornton, McKinsey et al – pose to the established advertising networks. Indeed, in recent times, the big boys have been emulating the likes of WPP and Publicis by snapping up startups and promising small […]

Apple needs to think different – and open its wallet

Apple has been the world’s most valuable company (at least measured by its market cap, if not sales) for so long now that it’s easy to forget that it was not always so. Back in the late 1990s, before the return of co-founder Steve Jobs, Apple was months – some say weeks – away from […]

Publicis deserves credit for looking forward, not back, on its 90th birthday

We tend to think of advertising and marketing as very modern businesses – especially when we think of channels such as digital, mobile and eCRM. But the truth is, advertising of one sort or another goes back centuries, back to the dawn of capitalism; some would argue way, way before that – the ancient Egyptians […]

Improving value through financial and tax due diligence

Whether a business’s planned exit route is via a trade sale, management buy out or an IPO, there are two key financial elements that will enhance value: 1. Ensuring operational excellence, and here we are talking about size, market positioning, client spread, team, growth strategy and having decent financials and 2. Being prepared for the […]

ITV buying UTV: What will ITV get for its £100m?

Last month ITV, the UK’s largest free-to-air commercial broadcaster, celebrated its 60th anniversary. ITV (that’s both the ITV network, as well as ITV plc, which owns the network along with STV Group) is now such a part of the broadcasting landscape that it’s hard to imagine that it was once regarded as a threat to […]

Will ad blocking and mobile bring about a renaissance in creativity?

There’s been a lot of talk these past few days about ad blockers, those clever little apps and web browser widgets that stop you getting bugged by advertising. No wonder – when Apple, one of the most-watched and most-followed tech companies in the world, does something (in this case, allowing ad blockers on its mobile […]