All companies, if they are to remain vibrant, exciting and increase their value, need to grow. A small start-up company has to grow just as a giant holding company like Omnicom or WPP does – treading water just leads to stagnation. And, of course, you need to grow without over-leveraging yourself and becoming burdened with […]
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M&A round-up: The rise of channel marketing and the decline of ‘conventional’ ad agency acquisitions
As the month of May draws to an end, one thing leapt out at me as I looked back at some of the deals of the past four weeks or so – and that was that of the dozen or so deals done during the month, hardly any were ‘conventional deals’. When I say ‘conventional’, […]
Rise of the big dogs? Why the full-service agency model seems to be making a comeback
This month I wanted to return to two old friends we have written about several times before – St Ives Group and the Mission Group. St Ives, you may recall, was originally a commercial printer founded in 1964 which grew huge in the 1980s on the back of web printing and the newspaper and magazine […]
How to organise and delegate are essential arts for entrepreneurs to learn
THE TIMES – Rob Hill was sitting at his desk one Sunday evening wading wearily through emails when he realised that something had to change. He was clocking up between 90 and 100 hours a week trying to develop his fledgeling events business but didn’t feel as though he was making progress. “I remember being […]
The case for content marketing – Why today’s Mad Men need to embrace the art of storytelling
In this increasing wired, interconnected world, it’s easy to get hung up on delivery, process and technology, and to miss what really engages people – that indefinable thing that is called, for want of a better word, ‘content’. Content is the stuff that makes up a marketing message, the thing that prompts people to act, […]
Green Square advises The Response Team on its sale to The Specialist Works
We’re pleased to announce the sale of Bath based media agency The Response Team including its divisions: i-transact, TRT Direct, TRT Media Sales and TRT Connect, to customer acquisition network The Specialist Works. The acquisition creates a unique agency, catering for the needs of multi-channel retail and eCommerce brands. The combined agency will offer clients […]
Marketing mergers and acquisitions: Who’s going to be buying who in 2015?
The cards and decorations have come down, the hangovers have abated and the country is drifting back, slowly, and perhaps unwillingly, to work. Time, then, to look back – briefly – on 2014 and forward to 2015. 2014 was an interesting year for mergers and acquisitions, with some of the few large indies being snapped […]
2016: The year Yahoo will be broken up?
Yahoo’s high-profile chief, Marissa Meyer, is rarely out of the news these days, whether it’s for having twins then dashing back to work; holding lavish $7m parties to the chagrin of certain investors; or buying up firms left right and centre. Miss Meyer has been nothing if not acquisitive since she became chief. I did […]
Green Square advises CTi Digital on its sale to Paperhat Communications
We’re pleased to announce the sale of website, app and mobile development agency CTi Digital to creative services marketing consultancy Paperhat Communications. The acquisition of the Manchester-based Drupal and Magento specialist, will see the relocation of staff based in London to Paperhat’s Covent Garden headquarters. Paperhat’s CEO, its Integration Director and Managing Director will all […]
Green Square advises E-Tale on its sale to ChannelAdvisor
We’re delighted to announce the sale of e-commerce enablement business E-Tale, to US-based Nasdaq listed ChannelAdvisor (NYSE:ECOM) a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales with billions of dollars being driven through its platform every year. E-Tale’s ‘Where to Buy’ solution allows brands to provide their website […]