Green Square advises Kameleon on its sale to Be Heard Group

7th December 2016

Green Square is proud to have advised content marketing agency Kameleon Worldwide on its acquisition by Be Heard Group, the digital marketing services plc.

This Acquisition is the latest step towards Be Heard’s goal of building a digital marketing services group designed to deliver better, more cost efficient and more creative solutions to clients, and moves Be Heard squarely into content marketing.

Founded in 2008 by Mark Webster and Richard Armstrong, Kameleon is one of a new breed of agencies using content, analytics and technology to change the way that brands connect with consumers. The agency provides market leading content marketing services to brands such as Danone, Quorn, RockCorps, Celebrity Cruises, Lee Cooper, National Citizens Service, City Index and Sony and was named Content Marketing Agency of the Year by the Drum Network in 2015.

Kameleon brings a highly experienced and talented team into the Group with cutting-edge creative and marketing skills, adding award-winning content strategy, story-telling, production and marketing capabilities across video, social and mobile platforms. It has developed a scalable proprietary suite of analytics and project management tools to help clients create bespoke content marketing roadmaps and help plan, manage and optimise campaigns, in line with Be Heard’s results-driven philosophy.

Creating opportunities to expand the range of services that Be Heard can offer clients as part of the enlarged Group, Kameleon is already partnering successfully with Be Heard’s existing businesses digital media planning and buying agency agenda21 and UX, design and build specialist MMT Digital, highlighting the opportunities and synergies between the three Group agencies.

Richard Armstrong, Co founder of Kameleon comments 
“Green Square have been pivotal in helping Kameleon through the acquisition process from beginning to end. We cannot speakly highly enough of Barry and Andrew, with whom we have worked very closely. Their enthusiasm and energy is infectious, and their expert guidance has been invaluable. Both Barry and Andrew have been brilliant sounding boards, enabling us to make good decisions at the right times. Ultimately, Green Square have helped us find the right home for Kameleon, and the right partner to help us take the business to the next level. And we could not have done that without them. On top of that, they are a great team and have been an absolute pleasure to work with!”

Peter Scott, Executive Chairman at Be Heard
“Digital content is a natural next step for Be Heard as we develop our range of services across the digital ecosystem and Kameleon is precisely the sort of agency we want – fast-growing, at the heart of digital transformation and ready to work with us to take their business to the next level.”

Barry Dudley, Partner Green Square
“We are very proud to have worked with Mark and Richard on this deal. Their drive, passion and belief in their business and it’s people is inspiring and alongside their kindred spirits at Be Heard we are looking forward to seeing disruptive and market defining work – with a genuine and deep understanding of the role for content, Kameleon will be at the forefront of the convergence of marketing, tech and e-commerce.”
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