A recent ‘flurry’ of deals for specialist influencer agencies indicates the sector has become important industry crossroads, say M&A experts. British holding company WPP made two significant deals late last month. It acquired Obviously and Goat – both agencies active in the social and influencer space, both in the same week, both with the intention […]
Author Archives
Debbie Hyde
B Corp makes agencies attractive to dealmakers – it’ll change your business model too. Nick Berry writes in The Drum
Columnist Nick Berry of M&A advisory practice Green Square sits down with Engage Interactive’s Alex Willcocks to find out what B Corp status has meant for the digital agency. Back in August, I wrote about how environmental and social credentials are an increasingly important value driver and influence on M&A activity. Since then, there is […]
Green Square Consultancy
In response to being regularly requested by clients to provide services outside our core M&A remit, we are delighted to announce the launch of Green Square’s Trusted Counsel, previously known as our Advisory Board. We have refreshed the offering to broaden its scope and purpose, as well as the range of partners we work with, […]
Holdco earnings show that turbulent tech sector could learn from big marketing groups. Barry Dudley writes in The Drum
Green Square’s Barry Dudley looks into the performance of the big agency groups following their annual earnings presentation. Our topsy-turvy world continues to spring surprises on us. Silicon Valley Bank’s collapse is the latest shock wave. Meta, the owner of Facebook, Instagram and WhatsApp, has just announced that another 10,000 redundancies will happen over April […]
Everything you need to know about buying and selling agencies in 2023. Barry Dudley writes in The Drum
As part of our January Predictions series, Green Square partner Barry Dudley gives his take on which agencies will be most attractive to buyers this year – and who those buyers will be. I couldn’t resist it. ChatGPT: What are the predictions for the creative, marketing, media and tech M&A market in 2023? “I am […]
Want to sell your agency in 2023? Ask yourself these questions first. Barry Dudley writes in The Drum
Thinking (or dreaming) of selling a stake in your agency this year? Barry Dudley, a partner at corporate finance and advisory practice Green Square, suggests you ask these questions to find out if you’re ready. When we begin to work with a new client that has reached the stage of looking to sell their business […]
A new breed of agencies are riding the online marketplace wave. Tony Walford reflects on the rise of specialist e-commerce agencies in The Drum
Amazon has long led the way regarding e-commerce and has been instrumental in the shift from physical retail to online shopping. This space is expanding and changing quickly with a growing number of players opening their online estates to become a marketplace. This has also opened the door for a new breed of agency: e-commerce […]
Equity schemes can help agencies fight the global talent war. Nick Berry writes in The Drum
British agencies are coming off poorly in the global talent war. But equity-sharing schemes could enable agencies to market themselves better to new staff – and keep their current talent happy, argues Nick Berry of Green Square. The advertising sector is facing its worst-ever recruitment crisis, according to the World Federation of Advertisers (WFA). The […]
Green Square advises Inspired Health Inc on its acquisition by Irish listed Healthcare Services Group, Uniphar plc
Based in Boston, Massachusetts, Inspired Health is a healthcare insights and intelligence consultancy. Using innovative market research techniques, Inspired Health assists its life science clients to better understand physicians, patients, administrators, and payers. These insights are leveraged to optimise clients’ product innovation and commercialise their assets. High quality research and insights are the foundation to […]
Weak pound will make UK marketing services more attractive to foreign clients. Nick Berry writes in The Drum
Currency instability may have the public spooked, but agencies can still find opportunities, writes Nick Berry of corporate finance and advisory practice Green Square. The full political fallout from the mini-budget is yet be seen, but there is no doubt that Liz Truss and Kwasi Kwarteng’s dramatic tax cuts have been the catalyst for further […]