Environmental and social credentials will be a driver of agency M&A activity. Nick Berry writes in The Drum

The times we live in will be remembered for many things – a pandemic, war in Europe, 1970s-style inflation, a revolving door being installed at 10 Downing Street – but the rise of environmental and social awareness will not become a memory. The manner in which governments, business and individuals balance short-term economic pressures with […]

Growing agencies can’t afford not to invest in their own systems. Nick Berry writes in The Drum

Following the profit warning at S4 Capital, Green Square’s Nick Berry warns growing agencies not to ignore the necessary work of building support systems and infrastructure. The revelations about ‘chaotic accounting’ at S4 Capital last month not only dampened its share price and future growth forecasts, but also delivered a timely reminder to businesses of […]

The Ongoing Tug of War for Ownership of M&C Saatchi. Barry Dudley quoted in AdWeek

Mergers and acquisitions can be messy affairs. And if you’ve been following the saga of M&C Saatchi you’ll have noticed almost daily alerts on the two suitors chasing it for acquisition. The creative agency, which seems not entirely keen on the possibility of a sale, currently has bids from two companies—with no conclusion in sight […]

As wage bills rise, agencies are warned they face ‘worst-ever’ recruitment crisis. Barry Dudley quoted in The Drum

With high wage costs and competition for talent hitting agency revenues, a new study from the World Federation of Advertisers (WFA) suggests the sector is facing its “worst-ever crisis” in recruitment. In a survey by the WFA and media advisory MediaSense, 85% of agencies reported that they faced a ”high” scarcity of talent while 54% […]

Green Square advises Engage on its acquisition by Fingerpaint

We are delighted to have advised Engage In-Health on their acquisition by Fingerpaint Marketing Inc. Based in London, Engage is an award-winning, digital-first omnichannel healthcare marketing agency which delivers customer engagement strategies and content to global pharma brands. Founded in 2016 by data and medical communications specialists Mary McGregor and Dave Chandler, Engage has grown […]

Why pay and conditions will become an arms race in the global war for talent by Barry Dudley, partner Green Square

Much has been made in the media over the past few weeks of shortages – shortages of fuel, in the shops, of computer chips, CO2 gas, construction materials, shipping containers, of certain drugs, of lorry drivers, hospitality staff and care home workers… in short, the world is, for the time being at least, short of […]