Job losses indicate S4 Capital ‘not a business that can say it’s growing’ Barry Dudley quoted in The Drum

The firm recorded negative net revenue growth for the year to date – and signaled more job losses are due in the coming months. Falling revenues and ongoing staff layoffs at S4 Capital, the company behind challenger agency network Media.Monks, reveal how acutely one of the highest-profile businesses in advertising has been stung by lower […]

Agency group Kin + Carta could go private if £200m buyout deal goes ahead. Tony Walford quoted in The Drum

Potential buyer Apax says taking marketing group off the stock markets will enable sustainable business growth. What would it mean for the business? Kin + Carta, the British digital marketing group previously known as St Ives, may be set for acquisition by Apax Partners, a London-based private equity fund. In a statement released this morning, […]

WPP ‘taken by surprise’ as ad spend stalls, but are industry analysts? Tony Walford quoted in The Drum

WPP has cut its revenue predictions for 2023 as the tech spending slowdown in the US hit its creative agencies. Analysts break down the results. Falling marketing investment by US tech companies continues to affect large agency groups. And now WPP is feeling the sting. The holding company – the largest employer in the advertising industry – […]

Why Sir Martin Sorrell has issued another profit warning for S4 Capital. Tony Walford quoted in The Drum

Overexposure to the tech sector is the culprit behind the company’s second warning to investors in a year. The tech winter has continued to bite advertising groups well into the summer. S4 Capital has issued a profit warning to investors, citing “challenging macroeconomic conditions” and technology clients “remaining cautious and very focussed on the short […]

Majority stake in London indie Uncommon will ‘bring new energy’ to Havas. Barry Dudley quoted in The Drum

The French holding company has acquired a controlling stake in one of the most successful indie shops in Britain. Havas has acquired a majority stake in creative Uncommon in a deal which values the vaunted London indie at £120m. The deal, Havas boss Yannick Bolloré said, would “bring new energy” into the Havas network and […]

MSQ’s buyout shows the power of proper integration, investment and leadership. Barry Dudley quoted in The Drum

US private equity firm has purchased a majority stake in UK digital ad agency group MSQ, promising further deals. MSQ, the parent company behind design agency Elmwood, and B2B shop SteinIAS, has been acquired by an American private equity firm, One Equity Partners. The group has expanded rapidly in recent years following a cash investment […]

Green Square advises Rainmakers CSI on its acquisition by STRAT7

We are delighted to have advised strategy, insight and planning consultancy Rainmakers on its acquisition by global strategic insight and customer analytics group STRAT7. Specialising in delivering profitable growth strategies based on insight, Rainmakers CSI provides consultancy services to B2B and B2C clients spanning a range of sectors, including financial services, FMCG, healthcare, media and […]

WPP double deal shows influencer agencies are top network M&A target. Barry Dudley quoted in The Drum

A recent ‘flurry’ of deals for specialist influencer agencies indicates the sector has become important industry crossroads, say M&A experts. British holding company WPP made two significant deals late last month. It acquired Obviously and Goat – both agencies active in the social and influencer space, both in the same week, both with the intention […]