Health marketing M&A in good shape with 28 notable deals completed. Tony Walford writes in The Drum

As part of The Drum’s Health & Pharma Focus, Green Square’s Tony Walford analyses mergers and acquisitions in the sector and looks at what is driving investor interest. Given medicines and therapy purchases are often necessity purchases, less prone to reductions in discretionary spend, and coupled with the significant size of pharma marketing budgets, it […]

Why Stagwell’s acquisition of Latin America agency Pros makes sense. Tony Walford writes in The Drum

Stagwell’s latest agency acquisition is Pros in Brazil, its first in the potentially lucrative Latin America market. With the deals coming thick and fast, Green Square founder, Tony Walford, puts Mark Penn’s latest deal into context. This morning’s news of Allison’s acquisition of São Paulo’s PROS Agency is the fourth acquisition by Stagwell this year […]

Green Square, alongside Passion Partnership, is proud to sponsor the 2024 Communiqué Awards.

As the flagship annual health and medical communications industry award event, we’re excited to be sponsoring the new “Excellence in Pro Bono Working” category. This award recognises sector-leading work in this field by celebrating those agencies and in-house departments who are investing their time and expertise to make a positive impact on issues that need […]

Even Without S4 Capital, Stagwell Has Ambitious Growth Plans. Barry Dudley quoted in Adweek

Stagwell has significant growth ambitions, as recent reports of founder Mark Penn approaching a potential merger with S4 Capital show. With a technological focus, it currently employs around 13,000 people across more than 34 countries within agencies such as Anomaly, 72&Sunny, Forsman & Bodenfors, Doner and Gale. Speaking to ADWEEK, Penn would not comment on […]

Green Square advises Given on its acquisition by Anthesis

Green Square Associates is delighted to have advised the brilliant team at Given on their acquisition by Anthesis the largest group of dedicated sustainability professionals globally. Given was founded in 2009 by co-founder and CEO Becky Willan. Its London-based team of 50+ experts work with C-Suite decision makers to define, embed and activate purpose to […]

Disappointing S4 figures suggest the only way left for Sorrell to go is up. Tony Walford writes in The Drum

S4 Capital has reported a 25% drop in core earnings after what the group described as a “difficult” 2023. Will things get any easier in 2024? Green Square’s Tony Walford examines its prospects and explores whether a mooted mega-merger could offer salvation. Sir Martin Sorrell is an incredibly resilient character, indeed potentially the most resilient […]

Green Square advises Sidekick on its acquisition by Stagwell’s San Francisco based Allison

Marcoms group Stagwell has acquired London-based Sidekick, an agency collective with skills in experiential marketing, digital storytelling and branded content and will combine it with its San Francisco-based global marketing and comms consultancy Allison. The Sidekick Group, an award-winning collective of specialist agencies, was launched in 2021 when experiential agency Kreate and content agency Many […]

WPP’s Read says results show ‘resilient’ performance despite tech spending impact. Nick Berry quoted in The Drum

WPP boss Mark Read says the holding company’s 2023 figures show it weathered a tough year. However, analysts suggest there are still plenty of questions to be answered about operating models and AI. Despite a “tough year” for much of its agency portfolio and exposure to lower tech client spending in the US, WPP chief […]

Don’t expect client spending to come rushing back, suggests S4 Capital trading update. Barry Dudley quoted in The Drum

The Sorrell-helmed holding company’s latest trading update contains little cause for optimism. What does it tell us about the health of the sector at large? Client caution in the face of adverse economic weather will likely persist over the next 12 months, according to Sir Martin Sorrell, executive chairman of Media.Monks parent firm S4 Capital. […]