Green Square is proud to have advised content marketing agency Kameleon Worldwide on its acquisition by Be Heard Group, the digital marketing services plc. This Acquisition is the latest step towards Be Heard’s goal of building a digital marketing services group designed to deliver better, more cost efficient and more creative solutions to clients, and […]
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Accenture buying Karmarma: The deal that symbolises where marketing is heading?
At the start of this year, we flagged Karmarama as one of the last independent agencies of scale left in the UK. We also said that it was unlikely to sell up unless a really interesting offer came along. Well, as of yesterday (29 November) it is no longer independent as that offer arrived. In […]
Green Square at The Entrepreneurs Organisation event discussing ‘How to Exit Your Business’ November 2016
Tony Walford was delighted to join the panel for The Entrepreneurs Organisation event on ‘How to Exit Your Business’ in London. It proved to be a great evening and a fantastic senior level networking opportunity for entrepreneurs of high growth businesses. For more information on this and furture events with Green Square please email Debbie Hyde.
SapientRazorfish: What’s in a name change and a restructure? Quite a lot, actually
There was an interesting piece of news last week. Global network Publicis merged two of its biggest digital agencies, Razorfish and SapientNitro, to create SapientRazorfish. We’ll come back to that in a moment. I found the story interesting – as well as timely – because I’d recently had a conversation with someone in the marcomms […]
Green Square’s Drum Network Webinar: It’s Time To Stop Gazing And Unlock The Value In Your Agency November 2016
Tony Walford was delighted to present the latest in a series of Green Square and Drum Network webinars, exploring how agencies can unlock the true value of their business. Tony examined how to maximise the value of your agency, and the steps you can take to make your business attractive to acquirers. When the time […]
Green Square at The Drum Business Jam: The Art of Agency Leadership October 2016
Barry Dudley was delighted to appear as a panelist for The Drum Network Business Jam focusing on the art of agency leadership in London on 25th October. Discussion centereed around what does a great agency leader look, act and sound like, how should they recognise and pursue opportunities that are good for their staff and […]
Green Square speaking in Amsterdam for The Drum Network on Creating The Ultimate Value Agency October 2016
Tony Walford, Partner at Green Square, was delighted to speak on 12th October in Amsterdam for The Drum Network on creating maximum value for your agency and trends in M&A post Brexit. Hosted at the lovely Hoxton Hotel, a guest list of leading Amsterdam agency talent made certain the evening was thought provoking and vibrant. […]
Every good agency can sell itself: R&D Venture Partners interviewed by The Drum Network
Green Square partners R&D Venture Partners talk to The Drum Network about agency strategies. Richard Draycott, The Drum Network [DN]: How would you describe the level of agency M&A activity in the US so far in 2016? Donna Granato [DG]: During the first half of 2016, M&A activities in the agency and marketing services vertical […]
UK’s search, performance and affiliate marketing disciplines offer reasons for optimism even in the face of Brexit
Last week we at Green Square advised on a deal (featured in The Drum) which saw the acquisition of London-based search agency 4Ps by the French giant Netbooster. We and the 4Ps team were delighted with the result as you might imagine, particularly as it flies in the face of Brexit fears, and the deal […]
Green Square advises 4Ps Marketing on its sale to NetBooster Group
Green Square is delighted to have advised award winning, independent search marketing agency 4Ps Marketing on its acquisition by NetBooster. NetBooster, a highly respected Paris listed digital performance marketing agency, strengthens its search marketing capability and position as global market leader by acquiring 4Ps’ insight led and results driven entrepreneurial expertise. Over the past 12 months, […]