Back in 2001, an economist named Jim O’Neill wrote a paper for Goldman Sachs in which he coined a brand-new acronym – the BRIC economies. Since then, of course, said acronym has come into widespread daily use as a symbol of the apparent shift in global economic power away from the developed G7 economies towards […]
Green Square is delighted to announce the sale of category management, shopper marketing and analytics consultancy Bridgethorne Limited to US VC backed Ceuta Healthcare Group. Founded in 1997, Bridgethorne delivers its services via three core routes – consultancy, outsourcing and capability training for some of the world’s best known FMCG, retail and healthcare brands, including […]
All customers are not created equal and sometimes they can be more trouble than they are worth. Here’s how to deal with the difficult ones: 1. Decide what the problem is. Work out exactly why they are difficult. Is it because they take up so much of your time with endless demands? Is it because […]
After a month’s worth of rumour and speculation, Apple finally confirmed its purchase of the Beats headphone and streaming business (or, to give it its full name, Beats Electronics) this week for a staggering $3bn (about £1.85bn). The deal, which is expected to be completed before the end of the year, is made up of […]
ISP is the one of the largest independent foster care agencies in the UK with over 300 children in care across seven centres. It offers a unique integrated model of therapeutic foster care, specialist education, contact centres and leaving care. Run by a team of eight, many who were nearing retirement, the time had come […]
“One of the reasons this is happening,” commentators said last year when news of the Publicis-Omnicom mega-merger first broke, “is because Publicis is strong in digital and Omnicom isn’t”. And they had a point – although it possessed a blue-chip portfolio of “traditional’ agencies, Omnicom lagged behind both Publicis and WPP when it came to […]
We’re delighted to announce the sale of corporate communications and public affairs agency Madano Partnership to Canada’s largest PR group, NATIONAL Public Relations Inc. NATIONAL PR, which owns healthcare consultancy Axon Communications, has acquired Madano Partnership as the French-Canadian conglomerate looks to grow internationally, particularly in the UK and Europe. Green Square acted as advisors […]
R&D Venture Partners are delighted to have advised Toronto based advertising and digital services agency John St on its acquisition by WPP.
Scarcely a fortnight ago the Green Square Deal Monitor was buzzing with news of new acquisitions by Aegis Media. Over the past week it seems to have gone up another gear. As we’ve said before, Aegis has never been short of ambition and energy, but following its just-short-of-$5bn buyout by the Japanese giant Dentsu earlier […]
To any old-school ad creative, there’s not much to be said for data. It’s really boring, they’ll tell you, especially when you compare a day spent at your desk crunching figures to the allure of shooting a new car ad in South Africa. They have a point – up to a point. At Green Square, […]