A decade or so ago, the idea of a publishing company buying a company that puts ad agencies in front of prospective clients and which initiates new business pitches would have been unthinkable. But the world – and the world of marketing communications in particular – has moved on enormously in the past 10 years, […]
There’s no doubt that, in the world of marcomms, there’s one pretty unique alpha male, and that’s Sir Martin Sorrell. Over the past decade or more, the WPP boss has been the media’s go-to man when reporters are looking for an overview of the industry, or a wider view on the economy (creative or not) […]
The big news in marcomms last week was the resignation of Lord Tim Bell from Bell Pottinger, the company he founded 30 years ago. As the industry prepared for the August Bank Holiday weekend, Bell, a former adviser to Margaret Thatcher, announced last Thursday that he’d decided he would like to step back from the […]
Everyone loves a challenger brand – and in the world of global agency networks, there’s no doubt that Dentsu Aegis Network is one to watch. We’ve written about Dentsu Aegis many times in The Drum over the past three or four years. After years of being a slumbering giant focussed on its domestic market in […]
Back in May, I wrote about startups here on The Drum. We at Green Square were wondering why there weren’t more startups, particularly in a creative industry increasingly consolidated among a few international mega-groups. Creative and/or entrepreneurial types are often looking to start anew and afresh with like minds, so it is a source of […]
With a guest list compiled of leading entrepreneurs within marcoms, media and tech, and Australasia’s PR and Communications guru Chris Savage having flown in from down under, we knew the Green Square Summer Event was going to be a hit. We were not wrong. Hosted at The Ivy Club, we are proud that the seminar […]
As we’ve been predicting for the past couple of years, Yahoo has finally been bought. There have been a number of putative suitors for the venerable (or faded, depending on your point of view) internet giant over the years, but earlier this week (Monday) it was finally bought, by US mobile telecoms giant Verizon for […]
If you’re in the M&A business, the phrase ‘a good strategic fit’ – as parroted on press releases, in media statements and in front of analysts and investors – has a certain familiarity about it. But in the case of News Corp’s surprise £220m swoop for TalkSport owner The Wireless Group, it’s not just a […]
The UK’s landmark decision to exit the European Union (EU) has pushed the advertising industry into uncharted territory, with both brands and agencies scrambling to assess if this vote means advantages or problems to come. Stock prices are tumbling. Sterling is falling. Uncertainty has gripped the business world and the impact has already knocked advertising’s […]
Whatever else you might think of it, Amazon has got its PR operation sorted. Scarcely a week goes by without the online behemoth making the news in some way. Whether it’s technological or marketing innovation, daft stuff about drones, or promising to deliver groceries within an hour, Jeff Bezos’ company is never far from the […]