15th October 2014
We’re delighted to announce the management buy-out of creative agency pd3.
Working with both the founder, Paul Tully, Head of legal Lamia Tully, and Creative Director, Cat Botibol in a collaborative context, Green Square was able to put together a transaction that allowed Paul to realise value and exit the business with Cat taking over as majority shareholder and CEO.
Green Square acted as advisors to pd3 throughout the MBO process.
Paul Tully, Founder, pd3 commented:
Working with Green Square on pd3’s MBO was a fantastic experience. Green Square are entrepreneurial, fast acting, clear and straight to the point. Tony managed the transaction smoothly and efficiently. A deal that could have been complicated was transformed into an interesting and exciting process.
One of Tony’s many strengths is being able to bring two parties, who sometimes have opposing interests, to reach a sustainable and satisfactory agreement for both. His leadership skills and formidable drive ensured that all parties involved, including their various advisors (lawyers, accountants, etc.), worked in such a synchronicity that the process of pd3’s MBO was completed swiftly and to both parties’ satisfaction.
Should we ever need assistance in a similar transaction, we will definitely instruct Green Square again to represent our interests. We can highly recommend Green Square for any individual or company who is interested to obtain a deal that is excellent value for money, fast tracked process, fair and amicable.
Cat Botibol, CEO and Creative Chief, pd3 commented:
After 10 years of working together, Paul and I were both keen to ensure that the MBO allowed us both to realise our commercial and personal goals whilst retaining our friendship. Green Square mediated our negotiations in a fair and unbiased way, and successfully helped us to achieve both of those things. Tony was instrumental in our negotiations, and I personally appreciated his agile and clever thinking, the down to earth straight talking and his sharp sense of humour. I highly recommend them and guarantee that you’ll miss them when it’s all over.
Tony Walford, Green Square Partner commented:
MBO processes don’t always run smoothly. Although everyone wants it to happen, there are always times when personal agendas can intrude. It was an absolute pleasure to work with Paul and Cat on this transaction as both parties were very understanding of each other’s objectives and the outcome fulfilled both their expectations.
pd3 is a great agency with a solid legacy and a great future ahead of it. We wish Cat every success in her journey.
pd3 uses content and experiential marketing to help brands grow culturally and commercially. With clients including O2, Deezer, Dr. Martens, Sony Playstation, Nike, Victorinox and Ray-Ban, the agency creates stand-out brand marketing campaigns, immersive live experiences, partners brands with culture and entertainment, activates sponsorships and develops video content and social media campaigns, all of which help brands to create authentic emotional connections with their customers.