Green Square advises Less Packaging Company on its sale to DS Smith plc

2nd November 2014

We’re delighted to announce the sale of the packaging consultancy Less Packaging Company to London Stock Exchange listed packaging and recycling group DS Smith plc.

This transaction brings significant consultancy expertise to DS Smith in a world where packaging reduction and more environmentally sound logistics are becoming key. As a packaging business itself, DS Smith is leading the charge in terms of being more consultative to help its clients use less, not more, packaging and resources.

Less Packaging is a leading innovator within the global packaging market and will continue to operate from its offices in Bishops Stortford, Hong Kong and New Delhi whilst exploring expansion opportunities in the US.

Green Square acted as advisors to Less Packaging Company and its majority shareholder, Writtle Group, throughout the process.

Andrew Moss, Green Square Partner commented:

Less Packaging’s proposition and vision was perfectly aligned to that of DS Smith plc. Its acquisition accelerates its desire to offer world-class strategic end-to-end packaging consultancy to its clients, while allowing Less Packaging access to its international reach. It also creates an opportunity for the founders to pursue their passion for reducing the amount of packaging in the world. It has been a pleasure to work with them and feel the enthusiasm for their vision and their company.