Latest News

MSQ’s buyout shows the power of proper integration, investment and leadership. Barry Dudley quoted in The Drum

US private equity firm has purchased a majority stake in UK digital ad agency group MSQ, promising further deals. MSQ, the parent company behind design agency Elmwood, and B2B...

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If Vice files for bankruptcy, can its Virtue agency survive on its own? Tony Walford quoted in The Drum

With speculation growing that Vice Media Group is on the brink of bankruptcy, we explore what could become of its creative and content agency. As its parent company seeks...

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Green Square advises Rainmakers CSI on its acquisition by STRAT7

We are delighted to have advised strategy, insight and planning consultancy Rainmakers on its acquisition by global strategic insight and customer analytics group STRAT7. Specialising in delivering profitable growth...

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WPP double deal shows influencer agencies are top network M&A target. Barry Dudley quoted in The Drum

A recent ‘flurry’ of deals for specialist influencer agencies indicates the sector has become important industry crossroads, say M&A experts. British holding company WPP made two significant deals late...

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B Corp makes agencies attractive to dealmakers – it’ll change your business model too. Nick Berry writes in The Drum

Columnist Nick Berry of M&A advisory practice Green Square sits down with Engage Interactive’s Alex Willcocks to find out what B Corp status has meant for the digital agency....

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Green Square Consultancy

In response to being regularly requested by clients to provide services outside our core M&A remit, we are delighted to announce the launch of Green Square’s Trusted Counsel, previously...

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Holdco earnings show that turbulent tech sector could learn from big marketing groups. Barry Dudley writes in The Drum

Green Square’s Barry Dudley looks into the performance of the big agency groups following their annual earnings presentation. Our topsy-turvy world continues to spring surprises on us. Silicon Valley...

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Everything you need to know about buying and selling agencies in 2023. Barry Dudley writes in The Drum

As part of our January Predictions series, Green Square partner Barry Dudley gives his take on which agencies will be most attractive to buyers this year – and who...

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Want to sell your agency in 2023? Ask yourself these questions first. Barry Dudley writes in The Drum

Thinking (or dreaming) of selling a stake in your agency this year? Barry Dudley, a partner at corporate finance and advisory practice Green Square, suggests you ask these questions...

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A new breed of agencies are riding the online marketplace wave. Tony Walford reflects on the rise of specialist e-commerce agencies in The Drum

Amazon has long led the way regarding e-commerce and has been instrumental in the shift from physical retail to online shopping. This space is expanding and changing quickly with...

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