Latest News
thenetworkone Leadership Seminar Mini-Series for independent agencies starting in March 2021
Tony Walford is looking forward to joining leading industry figures on thenetworkone’s new Leadership Seminar Mini-Series for independent agencies. Designed for agency leaders, to learn, share and network with...
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“What big pockets you have, Mr Sunak!” A summary of potential UK Capital Gains Tax changes by Tony Walford, partner Green Square
Clearly the cost of the pandemic has been enormous and at some point it will have to be paid for. The most likely source of funds will be higher...
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Green Square are proud to be sponsoring Tofauti Everyone Active
Green Square are proud to be sponsoring the junior womens’ and men’s cycling team Tofauti Everyone Active, for a second year. When the team came into existence ahead of...
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The centre cannot hold, so learn to let go? By Barry Dudley, partner, Green Square
Back in the summer, Q magazine closed. If you’re of a certain age, or have more than just a passing interest in music, you’ll remember Q in its pomp....
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Can the consultant conquer creative? What Ogilvy can expect from new boss Andy Main. Tony Walford writes in The Drum
Advertising is, they say, a people business: Saatchi & Saatchi; J Walter Thompson; Ogilvy & Mather; Abbot Mead Vickers; Doyle, Dane Bernbach. Historically it was all about the name(s)...
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Why every agency is going to need an ‘ology’ Barry Dudley writes in The Drum
Pre-lockdown there was already a strong case for companies to lead their strategy with digital and tech-driven activity, and the Covid-19 pandemic has only served to accelerate this. Green...
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Could necessity be the mother of all reinvention? Barry Dudley writes in The Drum
Who’d be in retail right now? While online vendors such as Amazon prosper (at the time of writing, the company is making $10,000 worth of sales a second), times...
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Green Square at Pimento’s Panel Question Time, 29th April 2020
Barry Dudley was delighted to join the panel of leading industry professionals at Pimento’s Question Time on 29th April. “Since the 23rd March many of you have had to...
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Brands behaving badly… spells doom. Tony Walford writes in The Drum
As the world faces its gravest crisis since the second world war and the Great Depression, it is inevitable that our attention will focus on behaviour – of all...
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‘Do not procrastinate’: practical advice for agencies during the coronavirus outbreak. Tony Walford writes in The Drum
There is no need to write an introduction explaining why I’ve pulled together this piece with my team at Green Square. What we have done is gather our thoughts...
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