21st April 2023
We are delighted to have advised strategy, insight and planning consultancy Rainmakers on its acquisition by global strategic insight and customer analytics group STRAT7.
Specialising in delivering profitable growth strategies based on insight, Rainmakers CSI provides consultancy services to B2B and B2C clients spanning a range of sectors, including financial services, FMCG, healthcare, media and entertainment. Clients include Diageo, Kenvue (J&J), MetLife and Nomad Foods.
Rainmakers has strong capabilities in the high-value areas of Brand Strategy & Development, Category Leadership and Customer Strategy with a deep understanding in delivering large-scale Market Scoping Analysis globally.
The majority of the company’s work originates in the US and the acquisition will strengthen STRAT7’s position in the North American market whilst simultaneously enabling both businesses to take advantage of each other’s consulting, technology, data and insight solutions.
Colin Buckingham, CEO, Rainmakers commented:
“Being part of STRAT7 gives us the opportunity to scale our own proposition, bring greater value to our clients, offer exciting new opportunities to our people, and expand our business. We will gain access to STRAT7’s extensive range of technology-powered data and insight solutions, their fantastic client base, and their global capabilities.
It’s probably a cliché, but we couldn’t have done this without Green Square. They understood Rainmakers from the start – not just what we do but where the magic and real value lies within the business. They articulated our proposition and positioning very clearly, which meant that we attracted interest from the right kinds of potential partners and have found an excellent new home in STRAT7.
Green Square supported us at every stage of the process, from developing an initial strategy right through to completion. They worked seamlessly with our lawyers, TLT, and our accountants, Alvis, and that was critical to getting us to the right outcome. Above all, Green Square’s approach is very human. It has always been important to us that the decisions we made worked for the owners as individuals and for our employees and clients, and Green Square have enabled us to achieve this.”
Tony Walford, Partner, Green Square commented:
”Working with Colin, Sarah and Nick on this transaction was a real pleasure, both personally and professionally. Rainmakers continued its strong growth during the sale process, particularly in the US, which is a key market for STRAT7 whose Incite agency already has US infrastructure in place.
There was clear synergy between both parties’ capabilities and their clients. A lot of time was invested in getting to know each other, planning how offerings could be enhanced because of the combine, and how Rainmakers would integrate within Incite. These are the things that ensure post-acquisition mutual success, not only for the shareholders in each case, but just as importantly their staff and their clients.
This is the ninth transaction in the research and insight space completed by Green Square, a sector in which we are proud to have deep and specific expertise”.