Agency Acquisitions & Exits – A Deep Dive into Creative Agency Transactions with Barry Dudley

9th January 2024

Some thoughts from a conversation with our partner Barry Dudley and host Peter Lang on getting your business into shape generally and with an eye on maybe doing a deal in the future. I’d skip the first 7.5 minutes where they chat about Barry’s career, but then they discuss:

7:30 Why having strong numbers gives freedom for creativity, innovation, people development
11:30 Simple and timely monthly reporting and a handful of KPI’s
18:30 When is the right time to bring in a CFO
21:00 Getting your numbers into shape, with normalisations, to then look towards a value realisation event
32:00 What makes a good deal – it’s not just about the numbers – and changing deal structures

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