Mark Read promised “decisive action” to revive WPP and his latest intervention – merging 154-year-old ad agency JWT with digital goliath Wunderman – does not disappoint. Not only does it call time on the world’s oldest-standing agency brand, but it signals how advertising agencies, no matter how renowned, will not be the driving force behind […]
Green Square Associates are delighted to have advised the shareholders of aura corporation on its sale to Marque Group. Based in the UK and Germany, aura is a platform based end-to-end customer experience management agency. Its unique proprietary technology provides clients with customer insights and actions that deliver demonstrably enhanced levels of satisfaction, loyalty and […]
Green Square Associates are delighted to have advised the brilliant team at B2B International on its sale to gyro, Denstu Aegis. Headquartered in the UK with 160 staff in offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for global clients, which include 600 of the world’s largest blue-chips such […]
Based in London and Leeds, We are Vista is a leading creative communications business, highly recognised for its work in communications strategy, research, digital engagement, content development and creative execution. With over 100 employees, its team includes some of the industry’s top strategic communicators who have developed campaigns for blue-chip names including BMW, Lloyds, Vodafone […]
You can’t keep Sir Martin Sorrell down, or out of the news. Shares in Sir Martin’s new venture, S4 Capital Group, were last week re-admitted to the London Stock Exchange’s Main Market. The relisting of the shares follows Sorrell’s taking the helm at Derriston Capital back in May (shares were suspended immediately), its reverse merger […]
WPP has named Mark Read as its chief executive after a period as joint chief operating officer, succeeding Sir Martin Sorrell who departed in April. Read, who held the post of global chief executive of Wunderman until stepping up alongside Andrew Scott to helm the company while a successor was sought, has long been the […]
R&D Venture Partners in coordination with partner Green Square are delighted to have advised Canadian CRM digital data agency Bimm on its acquisition by Kyu Collective.
Run your agency as if you are about to sell it tomorrow. Tony shares key insights about the importance of setting objectives for growth that in turn, guide the new business & marketing plan and activities. Listen to the audio podcast here
The headlines over the past few months have been so dominated by WPP and Publicis that it’s almost easy to forget that other holding groups exist. Not least Omnicom, which has managed to stay under the radar for the past year or so. But this week industry-watchers were reminded that Omnicom does still exist – […]
Sir Martin Sorrell’s former employer, WPP, is understood to be trying to beat him to the race to acquire MediaMonks. Earlier today the Dutch digital production firm emerged as the first takeover target for Sorrell’s new S4 Capital venture, which he joined after leaving his WPP chief executive post in acrimonious fashion in April. But […]