Clearly the cost of the pandemic has been enormous and at some point it will have to be paid for. The most likely source of funds will be higher taxes and, whilst the current UK government is very reluctant to hit people directly in their pockets, the Chancellor, Rishi Sunak, has been making noises that […]
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Green Square are proud to be sponsoring Tofauti Everyone Active
Green Square are proud to be sponsoring the junior womens’ and men’s cycling team Tofauti Everyone Active, for a second year. When the team came into existence ahead of the 2020 season, they had no idea what was about to hit them. An exciting debut season of European UCI races was wiped out by Covid. […]
The centre cannot hold, so learn to let go? By Barry Dudley, partner, Green Square
Back in the summer, Q magazine closed. If you’re of a certain age, or have more than just a passing interest in music, you’ll remember Q in its pomp. It was launched in 1986, a product of the publisher EMAP’s can-do culture and devolved management style (of which more in just a second). Q’s decline […]
Can the consultant conquer creative? What Ogilvy can expect from new boss Andy Main. Tony Walford writes in The Drum
Advertising is, they say, a people business: Saatchi & Saatchi; J Walter Thompson; Ogilvy & Mather; Abbot Mead Vickers; Doyle, Dane Bernbach. Historically it was all about the name(s) on the door. Many ad agencies were built in the image of one man – back then sadly they were always men – or a couple […]
Why every agency is going to need an ‘ology’ Barry Dudley writes in The Drum
Pre-lockdown there was already a strong case for companies to lead their strategy with digital and tech-driven activity, and the Covid-19 pandemic has only served to accelerate this. Green Square’s Barry Dudley weighs in on how companies can plan for the long-term in light of this, by finding an ‘ology’ of their own. For those […]
Could necessity be the mother of all reinvention? Barry Dudley writes in The Drum
Who’d be in retail right now? While online vendors such as Amazon prosper (at the time of writing, the company is making $10,000 worth of sales a second), times for ‘brick and mortar’ shops have been – to put it mildly – torrid these past few years. Now, with the world enveloped in a Covid-19 […]
Green Square at Pimento’s Panel Question Time, 29th April 2020
Barry Dudley was delighted to join the panel of leading industry professionals at Pimento’s Question Time on 29th April. “Since the 23rd March many of you have had to adapt to the new environment, reducing your cost base, furloughing staff, applying and in some cases receiving loans under the Government CBILS program but with lock […]
Brands behaving badly… spells doom. Tony Walford writes in The Drum
As the world faces its gravest crisis since the second world war and the Great Depression, it is inevitable that our attention will focus on behaviour – of all sorts. Since the Covid-19 pandemic affects just about everyone, will impact every corner and sector of every economy around the world; and because the disease occupies […]
‘Do not procrastinate’: practical advice for agencies during the coronavirus outbreak. Tony Walford writes in The Drum
There is no need to write an introduction explaining why I’ve pulled together this piece with my team at Green Square. What we have done is gather our thoughts and learnings, and put them together with the experience of various peers in the industry who have been through dark times before. We hope that what […]
Green Square advises Social Life Media on its acquisition by Jellyfish
We are delighted to have advised award-winning social media agency Social Life Media on their acquisition by Jellyfish Group.