We are delighted to have advised award-winning social media agency Social Life Media on their acquisition by Jellyfish Group.
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‘It’s rather sad’ – M&C Saatchi exodus leaves more questions than answers, Tony Walford quoted in The Drum
What’s next for beleaguered M&C Saatchi is the question now being asked after the resignation of the agency’s co-founder and three fellow directors in a shock move many have described as a “sad” ending to the advertising mogul’s career. Yesterday (10 December) Lord Maurice Saatchi resigned from the agency alongside board directors Lord Michael Dobbs, Sir Michael […]
Green Square at “Boom or bust in the new world order? Provoking thoughts on the agency future” panel event
Tony Walford was delighted to join leading industry figures at Kemp Little and The Growth Factory’s breakfast panel discussion on 17th October, offering insight and predictions on the future relationship between agencies and brands. The agency landscape is fast-paced. It’s hard to predict what will be the next game-changer. Shifting consumer needs, the increased importance […]
Why M&C Saatchi can still be optimistic despite its accounting woes, Tony Walford writes in The Drum
One of the biggest talking points in our industry over the past few months has been what might colloquially be termed a “cock-up in the accounts department” over at M&C Saatchi. To recap: back in August, it was announced the AIM-listed indie network’s auditors, KPMG, had raised concerns regarding accounting controls following an audit review. […]
Green Square at the Pimento 2019 Conference
Barry Dudley, Partner at Green Square was delighted to speak at the Pimento 2019 Conference on 19th September at the Montcalm Marble Arch London Hotel. The conference focused on the changing world of independent agencies and consultants, and how best to respond to changing client demands. The event was followed by the UK Agency Awards […]
The new golden age of marketing in the Netherlands Tony Walford writes in The Drum
In 2017 I gave a talk in Amsterdam in conjunction with The Drum titled ‘First Up Best Dressed – A Hothouse of Creative Talent‘. The talk looked at the potential focus of marcoms and marketing technology acquirers on the Netherlands post-Brexit. Since giving this talk, we have seen the well-publicised acquisition of MediaMonks by Sir […]
Green Square advises XXS Amsterdam on its acquisition by Candid Group BV
We are delighted to announce the acquisition of XXS Amsterdam, one of Holland’s largest independent strategic and creative agencies, by Candid Group BV. The acquisition complements the eight agencies already within the Candid Group with significant synergies across specialisms and clients to bring a more holistic offering. Founded in 1998 focusing on brand strategy, creative […]
Expect more agency acquisitions as consultancies battle to keep up with each other: Tony Walford writes in The Drum
One of the big stories in the marcomms industry over the past few years has been the rise of the consultancies – PwC, Accenture, Deloitte, Ernst & Young, Grant Thornton, McKinsey et al – as major players in the mergers and acquisition (M&A) space. Naturally, much of the focus has been on Accenture’s Interactive division, […]
How to make your agency fit for acquisition: Barry Dudley writes in The Drum
As a Chelsea fan, the recent Carabao Cup final was one to forget – the first shot on target wasn’t until the 43rd minute, 0 – 0 after full time and extra time, ultimately dumped in a penalty shoot-out. But arguably the biggest talking point came from a brief and extraordinary period when the Chelsea […]
Mini management consultancies: marketing’s next hot startups? Barry Dudley writes in The Drum
Much has been made over the past few years of the threat posed to traditional ad and marcomms agencies by the management consultancies. This was especially true when Karmarama, one of the last remaining London indies of any scale, was snapped up not by a WPP or Omnicom, as one might expect, but by consulting […]