New Commercial Arts founders show value of a clear agency proposition with WPP deal. Barry Dudley writes in The Drum

Green Square’s Barry Dudley analyses how Adam&Eve co-founders James Murphy and David Golding have done it again as they sell NCA to WPP. On February 11, 2020, three people incorporated a company, each holding one of the three shares that made up the whole of the issued share capital. Just one month later, on March […]

Dentsu figures show signs of recovery as revenue grows in light of Asian market unrest. Barry Dudley writes in The Drum

Marginal organic growth in Dentsu’s H2 results masks a business that may just be regaining some momentum, suggests Green Square’s Barry Dudley as he looks at the Japanese holding company’s latest numbers. At first sight, an organic growth in revenue of 0.2% in Q2 seems an odd thing to lead your results announcement with. Or […]

Does WPP’s Q2 results point to a China crisis while Stagwell remains bullish? Barry Dudley writes in The Drum

The latest financial updates again show the full range of fortunes being experienced across the major marketing groups, as Green Square’s Barry Dudley explains. On today’s WPP results call, Mark Read, the CEO, used words such as “satisfactory” and “firm.” And along with CFO Joanne Wilson, the term “headwinds” cropped up pretty often. So, it […]

Flat figures show that IPG and Havas continue to tread water in Q2 results. Barry Dudley writes in The Drum

Holding company results have been coming thick and fast – some good, most not so. Green Square’s Barry Dudley analyzes the latest results from IPG and Havas. After some strong results from Publicis, which included the guidance for full-year organic revenue growth being lifted from 4-5% up to 5-6%, we saw 5.2% organic growth in […]

Publicis boss Arthur Sadoun on beating growth expectations despite global volatility. Barry Dudley shares insights in The Drum

The bullish holding company chief tells The Drum why he’s confident its model can withstand outside economic and political “pressures” and deliver better-than-expected growth this year. “Against all odds” is the well-rehearsed phrase Arthur Sadoun returns to time and again during our conversation about Publicis Groupe’s strong first-half financials and its correspondingly upgraded full-year forecast. […]

Omnicom’s Q2 results bolstered by key acquisitions and growth in media & ads. Barry Dudley quoted in The Drum

The advertising giant reported better-than-expected profits and revenues, reflecting a trend of increasing brand spend – despite high inflation – across the industry. Omnicom Group, the world’s second-largest advertising holding company (behind French titan Publicis), reported its second-quarter financial results Tuesday evening after trading closed. The results beat Wall Street estimates on both profit and […]

Celebrate Excellence: The 2024 Communique Awards

The 2024 Communique Awards, the flagship annual event for the health and medical communications industry, took place on July 4th. This prestigious occasion brought together the brightest agencies and most innovative projects in the sector. Green Square, in collaboration with Passion Partnership, was thrilled to sponsor the brand-new “Excellence in Pro Bono Working” category. This award […]

Consolidation in healthcare marketing. Tony Walford writes in PM Live

We’re very pleased to be sponsoring the “Excellence in Pro Bono Working” award at tomorrow’s Communiqué Awards with Passion Partnership. In May’s edition of PM Live, Tony Walford shares his thoughts on the ongoing consolidation in the healthcare marketing industry. Healthcare and medical communications have long been favoured sectors for investors. Unlike many of the […]

Health marketing M&A in good shape with 28 notable deals completed. Tony Walford writes in The Drum

As part of The Drum’s Health & Pharma Focus, Green Square’s Tony Walford analyses mergers and acquisitions in the sector and looks at what is driving investor interest. Given medicines and therapy purchases are often necessity purchases, less prone to reductions in discretionary spend, and coupled with the significant size of pharma marketing budgets, it […]

Why Stagwell’s acquisition of Latin America agency Pros makes sense. Tony Walford writes in The Drum

Stagwell’s latest agency acquisition is Pros in Brazil, its first in the potentially lucrative Latin America market. With the deals coming thick and fast, Green Square founder, Tony Walford, puts Mark Penn’s latest deal into context. This morning’s news of Allison’s acquisition of São Paulo’s PROS Agency is the fourth acquisition by Stagwell this year […]