The Drum Live 2025 is now in full swing, featuring two days of debate and comment that bring their audience into the live workings of The Drum. What do VCCP, FGS Global and Kantar all have in common? Yes, they’re some of the biggest organisations in the marketing world, but there’s something else too: they’re […]
There’s lots happening in the global advertising holding companies as Omnicom and IPG prepare to merge and rumours persist that other major groups are planning on joining forces to face a marketing future destined to be governed by AI, data and automation. So, what does this all mean if you are a brand using one […]
Tony Walford is pleased to have been invited as a guest on the Agency Works A-Game webinar on 19th September, where he’ll be discussing the key drivers of agency value with the inimitable Jay Neale. Register here Every agency owner thinks about growth. Some dream of scaling, others of a future sale, and many of […]
Barry Dudley of Green Square dissects the fledgling talks between S4 Capital and MSQ Partners, exploring strategic fit, the market forces driving the potential deal and what it could mean for Sir Martin Sorrell’s “new-age” marketing group after a turbulent few years. S4 Capital, Sir Martin Sorrell’s ‘new-age’ digital marketing group, has confirmed that it […]
We are delighted to have advised Precious Media (“Precious”), a connected commerce digital agency based in London, on its acquisition by MSQ, the next-generation creative, technology and media company that is one of the world’s fastest-growing marketing groups. Precious will initially retain its brand and transition to MSQ’s M3 Labs over time. Established in 2007, […]
Speculation over the CEO’s future had become an unwanted distraction at a time when the holding company is trying to rebuild around AI and its WPP Media proposition. As WPP exits go, this one was not as shocking as the 10pm Saturday evening bombshell back in 2018 that Sir Martin Sorrell would be stepping down […]
Our partner Tony Walford is delighted to be speaking with HaysMac at Cannes on their panel discussing the changing landscape in M&A across the creative and tech industries. It’s at a fabulous villa in Super-Cannes on Tuesday 17th June from 4:00pm to 6:30pm, drinks and nibbles provided (plus lots of networking opportunities). If you’d like […]
Holding company restructures and redundancies are producing a new wave of indie agencies. It’s only a matter of time until they herald a new era of creativity, says Green Square’s Tony Walford. At the 2025 Predictions event run by The Drum in February, I was asked what I thought the year would bring for the […]
We are proud to have advised Amplify, a global creative agency specialising in brand experience, entertainment and culture, on its sale to Common Interest. With over 200 people and offices in London, Paris, NY, LA and Sydney, and having been awarded Campaign’s Brand Experience Agency of the Decade, Amplify is a world leader with clients […]
Will S4 Capital sell to a holding company competitor, go down the increasingly popular private equity route or just sit tight? Green Square’s Tony Walford looks at what the future may hold for the marcomms firm following its latest financials. This time last year, S4 Capital’s press release said that for 2024: “We are targeting […]