“One of the reasons this is happening,” commentators said last year when news of the Publicis-Omnicom mega-merger first broke, “is because Publicis is strong in digital and Omnicom isn’t”. And they had a point – although it possessed a blue-chip portfolio of “traditional’ agencies, Omnicom lagged behind both Publicis and WPP when it came to […]
We’re delighted to announce the sale of corporate communications and public affairs agency Madano Partnership to Canada’s largest PR group, NATIONAL Public Relations Inc. NATIONAL PR, which owns healthcare consultancy Axon Communications, has acquired Madano Partnership as the French-Canadian conglomerate looks to grow internationally, particularly in the UK and Europe. Green Square acted as advisors […]
Scarcely a fortnight ago the Green Square Deal Monitor was buzzing with news of new acquisitions by Aegis Media. Over the past week it seems to have gone up another gear. As we’ve said before, Aegis has never been short of ambition and energy, but following its just-short-of-$5bn buyout by the Japanese giant Dentsu earlier […]
To any old-school ad creative, there’s not much to be said for data. It’s really boring, they’ll tell you, especially when you compare a day spent at your desk crunching figures to the allure of shooting a new car ad in South Africa. They have a point – up to a point. At Green Square, […]
We’re pleased to announce the sale of the UK’s leading in-store research and data collection agency, ESA (Market Research) Limited, to BDRC Group, the UK’s largest independent market research consultancy. The acquisition will lift the annual turnover of the BDRC Group to over £20m. Established in 1979 and under 100% ownership of Belfast based branded […]
We’re delighted to announce the start-up of a new advertising agency, Hometown, funded by a 35% stake from world-class brand, design and retail environment agency, StartJG. Hometown’s founders have deep experience across advertising and digital disciplines, having previously founded one of the UK’s most highly awarded digital agencies, Saint, as well as producing numerous above-the-line […]
We’re delighted to announce the sale of one of the world’s best known and highly regarded strategic creative music and entertainment agencies, FRUKT Limited, to the US headquartered Interpublic Group of Companies (“IPG”). IPG is a global advertising and marketing group and FRUKT will be joining IPG’s Octagon Entertainments, the world’s largest sponsorship consulting practice. […]
We’re pleased to announce the sale of one of the UK’s leading strategic medical communications companies, Succinct Communications, to Chime Communications PLC, a leading marketing services group for a potential total value of £10.6m. Based in Amersham, Succinct has particular expertise in market access and key opinion leader and advocacy development in the field of […]
We’re delighted to announce the sale of leading digital media agency Steak Group to one of the world’s largest marketing services groups, Dentsu, based in Tokyo. Founded in 2005, Steak has 94 employees with offices in London, New York and Melbourne and is widely recognised as a market leader in digital search marketing. Steak will […]
We’re pleased to announce the sale of a majority stake in strategic brand consultancy Your Future to integrated direct response agency Meteorite. Green Square acted as advisor to the shareholders of Your Future throughout the process. Your Future has worked closely with Meteorite since 2009 and its acquisition will further augment the offer of both […]