Green Square advises Madano on its sale to National PR.

2nd July 2013

We’re delighted to announce the sale of corporate communications and public affairs agency Madano Partnership to Canada’s largest PR group, NATIONAL Public Relations Inc.

NATIONAL PR, which owns healthcare consultancy Axon Communications, has acquired Madano Partnership as the French-Canadian conglomerate looks to grow internationally, particularly in the UK and Europe.

Green Square acted as advisors to Madano Partnership throughout the process.

Andy Eymond, Founding Partner Madano commented:

Having access to international specialists in areas such as energy, infrastructure, professional services and health will provide a real competitive advantage to us. Moreover, we are delighted to be part of a group that has a great track record of building and nurturing communications businesses, as it has done in Canada, and are looking forward to playing a key part of the group’s strategic growth plan.

Ralph Sutton, International Managing Partner NATIONAL PR commented:

Madano is a highly successful business with leaders who share our vision and long-term commitment to creating value for our clients. There is great synergy between our businesses that will help us expand internationally in key sectors.

Tony Walford, Green Square Partner commented:

There were clear reasons for Madano and NATIONAL to come together and the transaction, whilst fairly complex, was completed within a short timeframe. A detailed integration plan has been developed which will result in the management team being able to broaden Madano’s horizons as it continues on its growth strategy.