3rd February 2015
We’re pleased to announce the sale of Bath based media agency The Response Team including its divisions: i-transact, TRT Direct, TRT Media Sales and TRT Connect, to customer acquisition network The Specialist Works.
The acquisition creates a unique agency, catering for the needs of multi-channel retail and eCommerce brands. The combined agency will offer clients scalable and accountable offline media to drive online response.
Joining two successful businesses creates the opportunity to choose the strongest brands in each area. The core offering will encompass eCommerce TV, 3rd party ‘parcel’ inserts, online point of sale advertising and direct mail, supported by dedicated teams in mobile media, search and affiliates. The group also has a creative arm including in-house TV production and editing.
Green Square acted as advisors to The Response Team throughout the process.
The Specialist Works:
The two companies are a great fit; both are award-winning businesses which have grown by being entrepreneurial and inventive. Combining our expertise has created one very skilled organisation; strengthening the offering for our newly- integrated client roster and for every organisation we work with in the future. We have found that, as the directors have got to know each other over the last few months, we agree on most things. And importantly, we all like and respect each other. The lawyers and advisors on both sides tell us that this is the friendliest takeover deal they have ever worked on.